ipl-logo

3.4 Research Hypothesis

808 Words4 Pages

3.4 Research Hypothesis

H1: Emotional response has a positive impact on the consumer buying behavior.

H2: Environmental response has a positive impact on the consumer buying behavior.

H3: Celebrity Endorsement can influence the consumer buying behavior positively.

H4: Advertising has a positive impact on smartphones consumer buying behavior.

H5: Emotional Response has positive correlation with Consumer Buying Behavior.

H6: Celebrity endorsement has positive correlation with Consumer Buying Behavior.

H7: There is a difference between the male and female responses to consumer buying behavior.

H8: There is a difference between different education group responses to Celebrity endorsement.

H9: There is a difference between income groups' …show more content…

This was necessary to get a specific type of response format that will easy for analysis. Before distribution of the questionnaire to respondents, a pilot test having sample of 30 respondents was held to check the accuracy and reliability of the questionnaire. After the successful pilot test, Questionnaires were distributed to the public for data collection.

3.5.2 Questionnaire details

The formation of the questionnaire is divided into 4 different parts to achieve needed information form the respondent. These information includes such type of responses from respondents which will help in checking the influence of emotional & environmental response and celebrity endorsement on the buying behavior of the consumer. These information will also explore the difference of demographic information towards the variable such as gender response difference towards variable or other demographic information such as age, income, location difference toward the variables.

28 3.5.2.1 Part First (Emotional response “independent” & Buying Behavior “Dependent”

The questions for the both variable, one independent “Emotional

Show More
Related

  • Louisiana University Student Research Paper

    616 Words  | 3 Pages

    The University of Louisiana at Monroe has a diverse group of students, all of which are divided into different sub-cultures. Graduates are a group of students many people might define as responsible, mature, and even dedicated. They are slightly older than your average undergraduate student, and as a graduate assistant, many can be found in a professor’s class or office doing research. There are several types of graduate students with different cultural backgrounds. Focusing on the differences or similarities of the cultural dynamics between two graduates and how their upbringing prompted their academic choices.

    Read More

  • Hrm 531 Week 3 Individual Assignment

    323 Words  | 2 Pages

    The target respondents were invited to complete the questionnaire and directed them to a brief explanation of the research. If a respondent volunteered to participate they were able to read the instructions and complete the questionnaire online from any internet-connected device. Contact details of the researcher were also provided in the initial description of the form should the respondent have any enquiry regarding the questionnaire. Data were collected on 23rd December 2015 from 8 a.m. until 8 a.am 24th December 2015. The length of time for data collection was considered ideal as it allowed a sufficient amount of time for interested respondent to participate in the study.

    Read More

  • Unit 2 P1 Research Paper

    1131 Words  | 5 Pages

    P1: describe the potential prompt that initiate the installation of new upgraded software There are different reasons that would prompt people to upgrade their software. This could be the response to a bug that is identified or it can allow the hardware device to run more efficiently so that it can improve the functionality of the software when you upgrade it. You must be aware of these prompts so that when a software upgrade shows up you should always act with them in an appropriate manner in some situations it is important for ensuring the security of your computer systems. Problems with existing systems PC can become slower or develop a fault and to fix it, it would be necessary to install new software on the computer.

    Read More

  • 1.1 Explain The Importance Of The Setting And Regulatory Framework In Research

    160 Words  | 1 Pages

    The foundation phase engages parents because the school setting should have an open door policy. This is where the setting allows the parents to come into the setting whenever instead of making appointments. Another way that foundation phase engages parents is having observations and assessment, this is where the practitioner does assessments so they can learn about the child’s development, their interests and most importantly their needs if they have any. Main my setting the staff would share their planning with the child’s parent or carer. This will give the staff the opportunity to ask parents/carers about any ideas relating to the learning environment or management of the setting.

    Read More

  • Ap Psychology Chapter 6 Analysis

    456 Words  | 2 Pages

    In chapter 6 I learned more on how social influence impacts our everyday relations. There are three levels of social influence and they are by conformity, compliance and obedience. The first section talks about conformity, and it is the lowest level because we voluntarily adapt our behavior to match others. Now there are two variations or reasons outlined by the book to conform to those around us and they are “normative social influence,” and “informational social influence”. The former is our response to feel a greater sense of belonging in the group while the second deals more with us trying to be right by sometimes going with what others say to be right too.

    Read More

  • Apush Unit 1 Research Paper

    1400 Words  | 6 Pages

    APUSH Unit 2 Long Essay In 1603, the English were still a small rising nation, poorer than most, and less powerful than Spain and France. Although the British colonies settled in the Americas late, they quickly became a dominant force in the new world. After they acquired their first permanent settlement in Jamestown, VA in 1607, the British became attracted to greater power and more land, which was the first building block of perhaps the most powerful European nation of the time period. Due to their growth in the Americas, the British were able to be compared to the Spanish colonies of the time period, which boosted the English’s confidence.

    Read More

  • What Rationale Does The Author Give For Conducting The Study

    424 Words  | 2 Pages

    1. What rationale do the author(s) give for conducting the study? The author that is conducting this research is testing the obedience of a subject when dealing with “stocking a victim” by use of a shock generator. There are thirty levels of shock that are generated varying from a slight shock to a severe shock.

    Read More

  • Beta Club Research Paper

    118 Words  | 1 Pages

    “Beta club is not for everyone, it is just for those who want to be leaders.” That is exactly why I want to be a member of the Beta club. I want to be a leader. The Beta club is an opportunity giving program, which will give us the chance to serve others and be around others who are different from us. The Beta club can open up many students’ hearts and convey their dreams to the world.

    Read More

  • Apush Unit 1 Research Paper

    698 Words  | 3 Pages

    There were many groups living in the United States between 1860 and 1900 and most of the groups we can categorize people into had very different viewpoints. The main groups that most can be categorized into are the wealthy, the common people, the Indians and the Chinese. Starting with the wealthy they looked at the west as a big fat paycheck, the wealth folks went out west and bought up lots of land and production and monopolized, while the common people competed with these big companies for free and cheap land because they were the poor back east and came out west with hopes of finding gold while mining or getting rich off abundant crop land or maybe it was some common women who came out west because they were allowed to purchase land out west. The Indians were native to the west and after immigration started some of the bigger tribes fought back but most tribes were too small and were forced by the American

    Read More

  • Dominican Republic Research Paper

    507 Words  | 3 Pages

    Details and examples b. Body paragraph 2: Differences/finances. i. Easy to obtain a job vs unemployment 1. Details and examples c. Body paragraph 3: Differences/food. i. Variety of food and resources vs poverty 1.

    Read More

  • False Null Hypothesis

    323 Words  | 2 Pages

    With Type I error, this is an incorrect rejection of a true null hypothesis. By mistakenly rejecting the null hypothesis means erroneously accepting different a hypothesis. So basically, in this scenario or situation, this means that the drug is classified or considered unsafe (but in reality the drug is safe). Also, Type II error is the incorrect failure to reject a false null hypothesis. That is incorrect as well and accepting the null hypothesis.

    Read More

  • Unit 2 Psychological Research Essay

    732 Words  | 3 Pages

    Unit two talks about the research methods that are used in psychological science. The first thing we talk about is common sense and intuition versus hindsight bias. Hindsight bias is known as the belief that after someone is told an outcome, they claim they knew the answer all along. This deals with us being overconfident in ourselves and because of this we tend to be bias with our thoughts. When we make conclusions with our common sense or intuition instead of embarking on a more scientific approach, we tend to make more mistakes and bias decisions.

    Read More

  • Exercise 3.2 Kinds Of Sources For Research Paper

    199 Words  | 1 Pages

    Exercise 3.2: Kinds of Sources Albert Einstein's Theory of Relativity has been discussed and debated since 1906, which has resulted in producing a massive amount of documentation and research on the subject. A large amount of this research is readily available to me, either online or in the library, so there should be no issue with finding research material. In addition to written journals and books, Einstein's Theory of Relativity is the subject of many video documentaries and radio programs from legitimate, trustworthy resources. Exercise 3.3: Currentness of Sources The topic of Albert Einstein's Theory of Relativity is as current today as it was in 1905. Even with the advancements in physics and astronomy, no other theory has yet replaced

    Read More

  • Impact Of Advertising On Consumer Buying Behaviour

    1306 Words  | 6 Pages

    (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

    Read More

  • Objectives Of Celebrity Endorsement

    1020 Words  | 5 Pages

    Objectives The major objectives of this study is • To measure the effectiveness of celebrities used in television commercials and Facebook advertising on consumer buying intention of fashion apparel industry. • If effective, then I will try to compare celebrities endorsement in television commercials and facebook advertising and see which tool is significant in changing the behavior. Significance The importance of my research will not only help managers but also help academic players to explore new areas in research.

    Read More

More about 3.4 Research Hypothesis

Open Document