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3 Research Methodology: Qualitative Approaches

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3 Research methodology
The third chapter presents the methodology used to conduct the research. Research approaches are discussed. Qualitative approach is used for this study. Also it explains which sources are used to collect the data and what procedure is applied to analyse the data. Furthermore interview design, advantages of interview along with some information about the interviewees is discussed. The validity and reliability of this study is provided in the last of this chapter.
3.1 Research Approach
Research is a systematic investigation that is used to find the answers for questions raised whereas methodology is a system of rules that are explicit and built upon which the research is based and against which the claims for knowledge are usually evaluated (Nachamias et al., 1996). Research is conducted based on theory which is extracted from deep …show more content…

During telephonic or face to face interview, interviewees and interviewers can make discussions and explain the questions through direct or indirect communications without any interruption. The latest on hand information is gathered and complications in the questions can be further explained and examined (Wolcott, 2009).
It is more accurate way to get information. During the interview both interviewer and interviewee directly communicate with each other without any hesitation. The interviewees feel more relaxed and calm to answer the questions after careful considerations (Holloway and Todres, 2003).
Interviews are more flexible way of gathering the information because it is more feasible and convenient way for both parties, as they exchange and communicate the information mutually (Saunders et al., 2006). Also the interviewer has a chance to design the questions prior to the meeting, which can be changed any time according to the situation and reflection of the interview.
3.2.3

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