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Strategic Triangle Essay

995 Words4 Pages

Ohmae (1982) proposed that “successful business strategies do not come from rigorous analysis but from a particular state of mind” (p.4). Putting the 3Cs together, “strategic triangle” will be formed; so, strategy be defined in a way that company uses its strengths in distinguishing its offering from those of its competitors in order to fulfil customer needs. As Ohmae’s (1982) described, competition emerged when the strategic triangle of three elements, there are, firm, customer and competitors in their seeking way to offer superior customer advantage to target customers as compared to the customer advantage offered by competitors.
According to Piscopo, Borini, & Oliveira Junior (2005), in the 21st century, most of the event companies mainly …show more content…

As a result, 3C's model by Ohmae (1982) has been set up as guideline to hold out those competitive advantages by integrating the 3C's (Customer, Competitor, and Company) in the strategic approach. In Rorio’s research, most of the customers will attempt to understand well the importance of that product and get the urge to believe in the product only when the products and services are involved in corporate social responsibilities while advertised and sold into the market. Consequently, it is needed for a bank to operate under the cooperation among individuals, who works hand in hand with other members in developing the customer loyalty towards the company products or services, which in turns augmented the work output of the company. It is also clear that the general image of the bank will be boost up when the customers, employees and employers are well-coordinated in a comfortable and satisfied way. Thus, both the customers and the employees will market the bank to attract and retain the customers if the image of the bank is …show more content…

This is because Porter’s five forces is a complete framework which consists of suppliers, substitutes, new entrants, customers and competitors, however 3Cs focuses only in the immediate competitive environment that includes those customers, competitors and the company. From Mistry’s viewpoint, 3Cs is good for a short term planning and with certain assumptions. For example, suppliers do not possess enough power to influence the company, substitutes and new entrants that are included in competitors. Hence, 3Cs is considered as a basic approach in which a corporation using its relative corporate strengths in endeavouring to differentiate itself positively from its competitors with the aim of better fulfilled those customer needs (Ohmae,

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