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3m Car Care

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Figure 6 Market Share of 3M Car Care in Delhi-NCR

Figure 7 3M Car Care Treatments Brochure
1.6 Conceptual Framework
AUTO DETAILING
• Automobile detailing is a value added service which includes a great deal of time, patience, hard work & talent
• Professional detailing includes offering customer & their vehicles service & repair solutions which are unfamiliar among them & which can’t be performed by themselves
• It majorly includes providing additional protection to the interior & exterior components of a vehicle
• Detailing brings back the luster out of a paint finish & also significantly improve the interiors making it look brand new
Factors necessary for a person taking on the endeavor of detailing a vehicle
• In hand knowledge of …show more content…

A huge & diverse range of products are being employed to achieve this depending upon the type of surface, condition of the surface and the preference of detailer. The products used, but are not limited to acid free degreasers (to remove down dirt & soil), detergents, polishes, detail clay (to eliminate contaminates which remain embedded) , and waxes (to enhance reflectivity), and different sets of brushes, special plush drying & …show more content…

However, in other cases, detailing becomes a very critical factor when the vehicle is being detailed to significantly add value to it such as for displaying in a car show. In car shows, a vehicle is often judged partially on how lucrative and clean it appears. One such car show that is devoted mainly to the appearance of cars is the Concours d'Elegance, sometimes referred to as the Concours.

INDUSTRIAL REVIEW
• HISTORY OF VEHICLE DETAILING
1800- A wax was developed by a carriage maker in the small German town of Bischofsheim, extracted from an animal fat to protect the black lacquer type paint which was applied to horse drawn carriages.
1900- Curved Dash was the first automobile to be produced in quantity in 1901, built in the United States by Ransom E. Olds. The mass production of modern automobile and its use of the modern assembly line, is credited to Henry Ford from Detroit,

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