Marketing Mix And 4p's

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Marketing Mix is tool used to determine what product offers when judged on the parameters of 4P’s and 4C’s.
An effect of 4P’s and 4C’s on targeted segment:
• Price–price of the SG5 was determined on the basis of the segments. High prices for the customers who have high purchasing power were given the options of high-end cell phones.
• Product – Older age consumers are not keen on high-end cell phones with several specifications whereas the young and trendy consumers are looking for all types of technology and innovation. Developed countries and metro cities use high-end mobiles with all sorts of technology and innovation. They need specific features that resonate with their lifestyle; therefore, the SG5 will be a perfect fit due to its features. …show more content…

The stores should be opened in rural areas. For people in metros and under developed and developed countries the online reach of each and every product should be established.
Q5: Develop a written summary and specific recommendation for the implementation of your plan.
Implementation of the marketing plan can be achieved via Organizing, executing, monitoring and evaluating.
With organizing, the organization needs to have organizational structure in place to implement its marketing plan. The team/groups should be made clear of the team structure as well as the marketing plan and what’s required they need to follow and succeed in make the plan functional. All team members should be clear about their responsibilities. Budget must be decided in the initial stage itself so that it’s not exceeded its limit.
Executing entails each team member to execute his or her assigned job in an effective and efficient way. Updated and required resources should make available to the team to enhance their performance in achieving the marketing plan execution.
Monitoring is the continuous assessment done by management on the progress or delay happening in the implementing of an activity. It is to determine that if the outputs are reaching to their …show more content…

Summary
The cell phone industry is essential in any developed/developing country. Many laws and regulations are liberalized and privatization has come in to being in the field of telecom industry to increase the interest and bring in the technology from other countries too. The customer base of cell phones, in particular the SG5 is increasing day by day. New technology that consists of 3G, 4G,Wi-Fi and other value added services are becoming more advanced due to the intensive use of mobile phones now days.
Samsung mobile as a whole is currently the second largest player in the market with the innovation and their cutting edge technology.
Recommendation
SG5 has captured the market with its innovative and technological cell phones. The company now needs to focus more on their market share, as their market share is very limited. Their profit margins are also very low thus the sales and profit earning by keeping the pricing at par is another focusing sector. They should also tap niche market with the high-end cell

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