Uniqlo Essay

4P analysis
Product:
UNIQLO has a wide variety of clothing products, including T-shirts, underwear, warmers, shirts, sweaters, down jackets, jeans, pants, etc. with simple and neat style and good quality, people can find everything they can think of in UNIQLO. The wide variety of clothing in UNIQLO takes care of the needs of all age groups from 0 – 80 years old. UNIQLO designs so many different clothing because they realize the needs and desire of different people and would like to satisfy their demand in each of the UNIQLO shop. UNIQLO stressed on quality and simplicity of their clothing and with the use of variety colours, which impressed customers to repurchase and became fans of them. Besides, UNIQLO has developed their own brand of t-shirts, the “UT” in 2003, which usually cooperate with some famous companies like Disney and Marvel or famous artist like KAWS and Keith Haring (UNIQLO, 2016). Also, UNIQLO has developed their own technique of underwear, the “Airism” for summer and “Heat Tech” for winter, those underwear are being in great demand.

Price:
The target customers of Carrefour are the great masses, therefore UNQLO is applying low price

UNIQLO is famous for their simple but colourful design, as well as their good quality but affordable price. Also, the technique and functions of their products such as “AIRism” and “Hattech” is another factor contributes to their success. Although there are powerful competitors such as h&m, Zara, UNIQLO has the ability to fight against them as they understand the needs of Asian, the needs of Chinese people, the style and body shape of them as it is an Asian brand. The first step UNIQLO need to do in order to fulfil their goal to be the world leader of fashion retailer is to dominate the Chinese garment market by completing their task of opening 1000 stores in