It is a coordination of activities that you will perform to directly interact with your customers. Promoting the products is important for any business because of the lasting impact of promoting has on customers. The promotion mix is the essence of what we are promoting is and how promoting it is done effectively. Advertising, sales promotion, personal selling, public relations, and direct marketing comprise the promotion mix. These type of tools is used to communicate customer value and build customer relationships persuasively.
Marketing refers to what an organization must do to exchange and create value with the customers. Marketing has a main role to play in the setting of a firm’s strategic way. Successful marketing requires both a great skill in developing an organization’s power so as to serve customers profitably and the deep knowledge of customers,competitors and collaborators. Marketing, is a broad general management responsibility , not just a function related to specialists. Anyone with career interests that lead to the setting of the strategy of an organization, regardless of its type or size, will require marketing skills and insight.
We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Given the centrality of customer needs and wants in marketing, a rich understanding of these concepts is essential: 1. Needs: Something necessary for people to live a healthy, stable and safe life.
Marketing Strategy Marketing strategy, market segmentation, the marketing mix, go to market strategy, digital/online marketing strategies A marketing strategy helps a business identify various ways to communicate with its audience and focus on the most effective methods to achieve its marketing goals. For example, if the business aims to increase its customer base by 10%, its marketing strategy would involve planning, market research and arriving at a marketing mix that helps to achieve this goal. A marketing strategy helps a business determine what to say, whom to say it to, how to say it and when. The marketing mix is a good starting point for a marketing strategy and plan as it helps define the marketing elements that go into positioning
Marketing is a very important tool that enables a product to be marketable. Individuals and groups acquire what they want and need in a social and managerial process through designing and interchanging products and value to others is called marketing (Kotler et al, 1999). Companies create customer attention in their products and services through the process of marketing. Thus, it brings into existence of plans that form the foundation of sales techniques, business development and business communication. This process is combination process where companies can establish strong customer relationships and bring value for their customers and for themselves.
They identify that the marketing phenomena exist in all core business processes of product development management, supply chain management and customer relationship management. Basically, the function of marketing is attracting and retaining customers (Srivastava et al., 1999). Marketing possesses the functions also as customer value creation and shareholder value creation (Day,1997; as cited in Srivastava, Shervani & Fahey, 1999). Moreover, marketing is an intellectual and operating discipline that influence whole business process to have each business process gets done. Hence marketing tasks have broad items of work.
Relationship marketing takes marketing back to its basic principles by acknowledging the deeply entrenched importance of maintaining customer relationships in order to generate loyalty and repeat business (Drummond et al 2008). The importance of the relationship between the seller and buyer is the key feature of relationship marketing. This differs from the traditional 4Ps approach (product, price, place, promotion) where the focus is on the products and services and a short term transactional orientation between the buyer and seller (Baines et al
It is through proper marketing techniques and tactics that the customers come to know about the organization and as well as the products. Marketing is a wide process through which the firm introduces its products to the outside world. Marketing as a subject is also to be studied. These days’ companies choose their marketing employees with high qualification.