1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
Creating the social media (such as Facebook, Twitter) that can discuss with customers directly, light of purchasing product items. If the customers like the products, they can share freely about our products. So more people are easily aware of our brand. The other way is advertising the printed media, such as newspaper, journals and magazine. Advertising the TV series is more effected for brand awareness.
Moving on, a digital marketing agency also analyzes the techniques used and gives recommendations on whether to use a strategy or not. Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
What is your competitors strategy to promote their product? d) Place Place refers to the position of product to be sell to customers. It is important to catching the eye of customer and making them easy to get the information and buy our product. We need to identify the best place to promote our product. We have Facebook Page, Instagram and blog account for doing business.
This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
Utilize social media for advertising to continue to put their brand name out there. It should also engage in activities that give back to the society. This attracts customers and makes them see you as ethical and friendly. In return they reward you with their loyalty. This way, CMG will have achieved its goal of being competitive.
Kelly needs to use technology techniques to promote her business, the web technology can help her advertise her salon, and would attract customers from other places. The social media is the best tool for advertisement. She needs to create an online profile for her business and share it with her customers, which they will share with other potential customers as a sign of satisfaction of the service received. In addition of social media, Kelly can use the web technology to create Newsletters with promotions and advertising new prices and products that she can send by email or post online for her customers and others to see. CONCLUSION Kelly’s Salon has the benefit of being the first business in the Area, offering good service and has the back up of a large loyal clientele, Kelly needs to work on these points and make it stronger, first of all by lowering the prices then offering other products as a bonus.
Hence, people can get the easier ways to solve their daily problems and enjoy their life with the creative tools that invented by the designers. Design is very important in our daily life because it makes people have the opportunities to change their life become better and more fun. Firstly, the importance of art and design in daily life is benefit to business. How design can benefit to business? People can use the product design in their business because product design can help the company to increase their sales quantities and sell the product with a high efficiency and smoothly.