Characteristic Of Added Value Essay

Marketing department tasks, one of them involves improving the quality of the product. To improve the quality of the product requires deep knowledge of manufacturing, and many companies prefer to have product managers who have a degree in engineering as well as an MBA. However, many product managers are chosen because of their vast experience in their field, and hence the knowledge of the product and their way to cater into the consumer’s mind.

As a manager, he or she need to know how to improve the product quality and which are the areas where value addition can be done. There are 6 characteristic of added value by the manager that can be useful to their organization and their customer. 1) Identify customers’ needs and requirements

In the market the quality of product given to the customer should match what one needs and requires. If the customer requires a product which is cheap, then there is no use to use high technology to produce the same product and presenting at double the cost. Vice versa, if the targeted customers want performance over price, then the manager need to plan the product based on performance. Example of construction or project jobs or even agriculture, where quality is not compromised and the price is generally increasing.

The more layers of bureaucracy add in between, the more likely it is that, like the game of Chance of whispers, the end message reaching the product designers will be completely different. As a result, the design put forward by the market research team, and the final product will have several gaping holes. To minimize this problem, the gap between market research and product design needs to be minimize. The gap can be manage by an efficient