6 Principles Of Persuasion Case Study

WRITTEN ASSIGNMENT UNIT 6 BUSINESS ENGLISH TERM 1

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University of the People

Written Assignment unit 6 Business English Term 1

Student X

WRITTEN ASSIGNMENT UNIT 6 BUSINESS ENGLISH TERM 1

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Define and discuss the 6 principles of persuasion. Next, describe a situation, either fictional or real-life, where you were tasked with persuading an individual or group at your place of work to do something that you wanted them to do or help you with. Remember that this should not include a situation in which you, the boss are telling your subordinates what to do; the communication should occur between equals. Describe how you used thee 6 principles during the persuasion process. Were all 6 of the principles applied to the process of persuasion? If not,

It is a very important element of any business communication in which can be used for various purposes such as: to convince someone in your point of view, to make someone change his or her ideas about something, to resolve disputes.

There are 6 principles of persuasion that is to say a persuasive message can succeed across the principal of reciprocity, scarcity, authority, commitment and consistency, consensus, and liking.

Even though, it is very important in communication, it can be implicit or explicit and can have both positive and negative effects. Persuasion a communication skill, it requires to have

Knowledge about the Receiver, intellectual appeals to arouse the Receiver 's interest and presentation of one 's interests from the Receiver 's point of view. Let’s define and describe the 6 principal of persuasion:

WRITTEN ASSIGNMENT UNIT 6 BUSINESS ENGLISH TERM 1

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Reciprocity is defined as a mutual for exchanging value and service in which occurs by two people or group of people who want to make reciprocity to each other. Reciprocity that means

Authority is the power or right to give orders or make decisions. It is the power control someone or something. Authority is also the confident quality of someone who knows a lot about something or who is respected or obeyed by other people.

The commitment and consistency is an essential principle of influence to understand human behavior and some of his choices. Commitment is an engagement or obligation that restricts freedom of action and consistency is the conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness.

Consensus is a general agreement among members of a group that can afford to take a decision without voting. A consensus characterizes the existence among members of a group of general agreement, positive and unanimous that can afford to take a decision or act together without special deliberation The principle of liking involves “the perception of safety and belonging in communication.”

WRITTEN ASSIGNMENT UNIT 6 BUSINESS ENGLISH TERM 1

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I will describe a real-life situation, where I was tasked with persuading a group at my place of work to do something that I wanted them to do. I worked at Office supply Company S.A and