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7ps Of Service Case Study

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Introduction
The objective of this assignment is to allow student to know and understand the service marketing of a service company. The 7Ps of a service marketing mix is Product, Price, Place, Promotion, Process, Physical Environment, and People. The company we have chosen is Digi, the reason we chose this company is because we have seen the success of this company and their accomplishment. The company has quite a broad brand positioning in the market. This is the reason we chose this company to analyze their 7Ps. The competitor for Digi that we have chosen is Umobile. The reason is because we have deduce that Umobile has quite a attractive success that we know that they can compete with Digi in the same industry.
Even though they are other …show more content…

DiGi.Com Berhad is listed on Bursa Malaysia and is part of the Telenor Group, a global telecommunications provider. DiGi delivers mobile voice, Internet and digital services to its customers in Malaysia. DiGi Telecommunications Sdn.Bhd is also branded as Mutiara Telecommunications Sdn.Bhd. The company was previously recognized as Mutiara Telecommunications Sdn Bhd and altered its name to Digi Telecommunications Sdn Bhd in January 1999. Digi Telecommunications Sdn Bhd is a mobile service provider based in Malaysia. DiGi is a mobile communication company that involved in the founding, upkeep and running of telecommunication and related services. The company was originated on 24 May 1995 and headquartered at Shah Alam, Malaysia. Also, DiGi is the primary telecommunication industry to launch and operate a fully digital cellular grid in Malaysia. So, Digi can be obtaining more market share on Malaysia to contest with others competitors. Digi has provided a variety of mobile communication services including Voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card, WAP services and so on.
Through its mission of 'Internet for All ', DiGi is dedicated to motivate Malaysia 's growth by constructing a mobile Internet environment that allows true connectivity, creating socio-economic development and aiding businesses to prosper. DiGi remains to be a situation-changer in the Malaysian telecommunications industry with a solid history of innovative products and services while being a leader in progressive and responsible business

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