9 Steps To Making A Bullet-Proof Business Case Study

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9 Steps to Making a Bullet-Proof Business Case for Marketing Automation

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team.
In the past, the complex and often costly nature of this technology has meant that it has been available only to the biggest brands and global enterprises. These days, however, inexpensive, simplified solutions have made it possible for small and mid-sized businesses to get in on the action.
Which more are doing, and it’s easy to see why. When you have the ability to generate, nurture, score and qualify leads – and to do it in an automated way – you can gain a significant competitive advantage. Marketing automation can also help you drive
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Create clear objectives for implementing marketing automation. This technology won’t solve every problem in your marketing and sales teams, but it can certainly resolve many of your biggest issues. What are the top three goals of adopting marketing automation? Make them measurable, and include a picture of what success looks like.
2. Outline specific benefits of marketing automation adoption. Make sure you include the ways that these benefits map to your company objectives. Remember to continually focus on the specific issues that are unique to your organization. When you get precise about outcomes, you’ll have a better chance for success. If you make the goals too broad (like “improve conversion rates”), they cease to mean anything. Use a numerical performance indicator, like “increase conversion by 20%.” Use realistic, believable, achievable figures.
3. Take account of the technological components and benefits. For example, are you recommending email, website visitor tracking, and social integration? If so, why? What about CRM integration and SEO auditing? Prioritize the features that matter most to your

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