A Case Study: Hyundai Motor Company

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Founded in 1967, the South Korean multinational automotive manufacturer Hyundai Motor Company Hyundai has constantly been India’s number one exporter and the second largest car manufacturer for few successive years. This leading Korean car-manufacturer has penetrated into the Indian market in the year 1998 with its biggest offering, the Santro. Presently a quality range of cars from hatchback to premium SUV are offered by Hyundai Motor Company. Hands down favourite amongst the Indians when it comes to talk about the cars, then most of the Indians prefer Hyundai Motor Company. It offers a wide range of car models in India including Verna, Elantra, Xcent, Creta Santa Fe, Grand i10, Eon and many more. Hyundai boasts of a wide network of sales…show more content…
It was specially made for Indian customers. This simple and sober hatchback is powered by 1086 cc generating power of 68 bhp. With new competitors like Chevrolet Beat, a trend setter in terms of fashion, i10 dreadfully needed an up-gradation. And the most evident changes are made to its face. It now has the Hyundai styled front grille which differentiates it from the outgoing model. The car has disk brakes at front with drum brakes at the…show more content…
The exterior of the car gives a stylish look and it resembles very much with the Grand i10, except its boot. This sedan is available in both petrol and diesel engine. It has 1197cc petrol engine and 1120cc diesel engine. The car comes with optional ABS, dual front airbags, smart key with push button start, fog lamps, seat belts, rear defogger, power windows, reverse parking sensors, internal rear view mirror with day and night modes and many more. Hyundai Creta The Hyundai Motor worked very well and made Hyundai Creta a smarter SUV. It is a smaller version of Santa Fe. The car has a very spacious interior and the front part is dominated by three slate grills reflecting its charisma and built. The car is full of sharp edges and curves. The all new Hyundai Creta comes in two variants petrol as well as diesel. The petrol motor is powered by 1591 cc engine and diesel motor is powered by 1582 cc engine. The car is available in 10 petrol and diesel variants. Hyundai Tucson Hyundai offers a 4WD system with the Tucson. The car is powered by 1995 cc engine. The car offers two engine and two transmission options. Remarkably, there is no four-wheel drive variant on offer yet, but it’s expected to come soon. This stylish SUV fills the vacant slot between Hyundai Creta and the Santa

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