McDonald’s is considered one of the most popular and leading food service retailers in the world. The McDonald’s headquarters is in the United States of America, where it was first founded by two brothers; Richard and Maurice McDonald on May 15th, 1940. It started out as a barbecue restaurant, but once the brothers realized that most of their profits were coming from selling hamburgers, they switched to selling a simple menu of just hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie. In 1955, Businessman Ray Kroc joined the company as a franchise agent and then directed its worldwide expansion (McDonald’s History, 2011). McDonald’s prides itself in its clean, comfortable atmosphere, welcoming employees, affordable …show more content…
Motivation refers to giving employees recognition, awards, promotions, and a sense of achievement. This is exhibited in McDonald’s to a great extent, for example with their ‘Employee of the Month’ awards and their promotion opportunities. This recognition and title gives employees incentive to work hard. This leads to McDonald’s having highly motivated, highly satisfied, and thus highly committed employees. The second factor is hygiene, which entails a good salary, job security, good working conditions and good work/life balance. By offering all of these factors to its employees, McDonald’s can prevent dissatisfaction of employees and provide general satisfaction. These two factors result in a happy and therefore productive …show more content…
This is done by simplifying jobs into smaller tasks and dividing these tasks between employees according to their abilities. In McDonald’s, the cooking of one single meal is done by a multitude of employees, with one frying patties, one adding condiments to the burgers, one frying French fries, one arranging the tray, etc… This maximizes efficiency because as each of the employees has only one simple task to repeatedly perform, each small task is practiced to perfection. This results in each component of the meal being as satisfactory as possible in the shortest amount of
In “Working at McDonald’s”, Amitai Etzioni depicts the reasons why teenagers do not gain much from McDonald’s type jobs. Etzioni argues that working part time jobs especially in fast food chains undermine youngsters’ school attendance and involvement and do not expose them for the skills needed in later life. He further mentions that McDonald’s job is highly uneducational in several ways. Far from providing opportunities for “entrepreneurship, self-supervision, self-discipline, and self scheduling”, youngsters’ part-time paying jobs are “highly structured, highly routinized”. Etzioni asserts that the fast-food chains type of job do not add no intrinsic educational value to those teenagers nor encourage skill acquisition and development but
As CEO of the McDonalds Corporation improving the quality and efficiency of a fast food restaurant would start with providing customers with efficient and flexible service that can easily adapt to social and economic changes. In these days and times customers are more demanding and selective about the services they receive. Therefore, delivering customers with high quality and efficient services are important. Operations can be improved by coming up with a strategic plan to improve inventory system to reduce food service cost through better menu management along with understanding the needs and attitudes of customers. It is also important to stay current with technological and marketing innovations to provide customers with high quality services.
As we look further into the organizational structure, leadership style, and personality of the two of the leading restaurants in the fast food industry, take note of what sets them apart from one another. First, let’s discuss the history. Both restaurants were founded in the 1940s. Two brothers names Richard and Maurice McDonald made some changes to their pre-existing bbq shop that allowed them to focus on their most popular items and the quality of quick service.
Working At McDonald’s Summary In " Working At McDonald's ", Etzioni claims that fast food chains are terrible and don't give significant working background or order to kids. Etzioni contends that restaurants such as KFC, and McDonalds no matter how successful are bad jobs for kids and teens. Etzioni gives brilliant defense to his contention and gives illustrations to bolster his point. He can't help the way that McDonalds trains its representatives and abandons them with no space for creativity.
Richard and Maurice McDonald ultimately changed the traditional “drive-in” restaurants to the “Speedee Service System” to which Americans are all familiar to today. This system was a huge success and many individuals like Ray Kroc became interested in the company. Kroc went around the country to open more McDonald’s restaurants. He also came up with new marketing techniques to appeal to young children to draw them to their restaurants. For instance, he came up with a mascot for McDonald’s, the original mascot being Speedee, a chef with a hamburger for a head.
Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.
As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term
Motivation at workplace There are two dimensions of motivation; internal and external. Internal motivation refers to personal interest in doing something and external motivation refers to be persuaded by someone’s activity. The characteristics of motives are identified as: individualistic, changing, may be unconscious, often inferred, and hierarchical (Reece, 2014). Most important fact to understand motivation is the theories. Many motivational theories have been developed over time to study human behavior at the workplace.
‘‘Taylor’s concept of motivation is to institute a system of inequitable pay for workers and a bonus system will create monetary incentives (Reference/web). There are many ways McDonald’s uses to encourage employee’s effectiveness at workplace that is by having programs such as ‘employee of the month’ (Reference website). Besides that, McDonald’s has established an incentive pay system and provide the employees opportunities to earn competitive total compensation when the performance meet goals and bonuses are given to top employees based on their individual and business performance(Reference
To this point, Mars Company seems to meet almost all the need categories, intrinsic and extrinsic motivational factors. It is probably one of the reasons of why the organisation is among the world’s best places to work. However no everything is so good, there are still some slightly downsides and gaps to fulfil in regards of motivation and some others limitations in terms of the theories exposed. Maslow’s theory is also considered, especially for the bottom levels, the carrot and stick motivation approach.
Motivation is essential for a group as well as an organization. In the eyes of the leader of organization McDonald’s, authorizing and inspiring staff members to do the best in their job and they’re capable of helps create job satisfaction, lowering gross revenue in an industry that has a standing for stimulating its employees. In addition, a glad, stable workforce not just conveys better customer service; it is likewise more compelling at building deals and attracting repeat business. There are five concentrate benefits of employee motivation which Mc Donald’s approached at: 1. Improved Productivity 2.
McDonald’s mainly located in city centre, airports theme parks etc. This will attract a lot of consumer during peak hours. Lastly, core competency of McDonald’s is franchising. With franchising, McDonald’s can get the brands to international and national markets, franchising is the best tool which increase the rapid business
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products. The reason why I choose this organization is because it 's very successful and famous device everywhere in world.
The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.