A Case Study Of Pak Elektron Limited
Lahore School of Economics
Business Policy
Term Project
PAK ELECTRON LIMITED (PEL)
Final Report
Presented By:
MahaSafdar
MBA II
Section B
Submitted to:
Prof. Fareedy
29th June, 2015 Contents
ABOUT THE COMPANY 7
VISION & MISSION STATEMENT 7
LIST OF ASSOCIATED COMPANIES 7
OBJECTIVES 8
GOALS 8
CORE VALUES 9
PRODUCTS 11
Current Operations 12
Corporate Strategy 12
Financial Strategy 12
Human Resource Management Strategy 13
R&D Strategy 13
Operations Strategy 14
Industry Analysis 14
Market size 14
Industry Snapshot 15
The Opportunity 15
Competitor Analysis 16
Dawlance 16
Waves 16
Competitive Profile Matrix 17
Financial Ratio Analysis 18
Profitability ratios analysis 18
GP Margin 18
OP Margin 18
Net profit margin 18
Return on Assets 19
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In 1956, the Company was set up by Malik Brothers in technical collaboration with M/s AEG of Germany ("AEG") to manufacture transformers, switch-gear and electric motors. AEG relinquished their share of PEL to the Malik Brothers in the late 1960s, which was subsequently acquired by the Saigol Group of Companies in 1978.
Since its inception, the company has always been contributing towards the advancement and development of the engineering sector in Pakistan by introducing a range of quality electrical equipments and home appliances and by producing hundreds of engineers, skilled workers and technicians through its apprenticeship schemes and training programmes.
Until the acquisition by the Saigol Group, PEL was solely catering the power equipment market. The Company ventured into home appliances market in 1981 after acquisition as a part of the Group's long term strategy of diversification.
VISION & MISSION STATEMENT
VISION
To Excel in providing engineering goods and services through continuous
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They believe it is utmost important to keep in mind the interests of the customers even after the sale has been. A country like Pakistan where people are quite dependent on each other take these things seriously. So the relationship with the end customer is of really high importance. They are highly responsive in their after sales service and leave no loop holes which might lead towards customer dissatisfaction. Moreover PEL has managed to perform efficiently when it comes to handling its
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