A Case Study Of Unilever's Sustainable Living Plan
Unilever’s Sustainable Living Plan “USLP” was a 10 years program introduced in November 2010 that was designed to double its business size while synchronously, decreasing its environmental footprint and enhancing its positive social impact (The Economist, 2012). Unilever had also pinpointed 3 critical areas covering Unilever’s economic, social and environmental performance and were supported by 9 commitments as shown in Figure 6 (Unilever, 2014).In order to double its business size by 2020, one of Unilever’s plans was to focus on encouraging and educating over 1 billion people to improve their health and well-being through the campaigns held by its brands (Unilever, 2014). Unilever had 2 commitments under this category, one of which was focused on promoting the significance of keeping high level of hygiene to improve people’s health and mortality rate. The other would focus on improving nutrition level of their products to ensure that people were able consume a healthier choice of food to fight against malnutrition that could adversely affect their health condition.
Unilever had targeted the emerging markets to promote its products, most notably, through collaboration and supporting the programmes held by UNICEF or even the governmental bodies. 80% of Unilever’s proceeds from home care brands, such as Domestos, Sunlight and Cif to name a few, were derived from emerging markets (Forbes, 2014). All the 3 brands mentioned, had been actively holding highly publicised campaigns
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Nestle Corporate Social Responsibility Case Study
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L Oreal Triple Bottom Line
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Pestel Analysis Of Clothing Industry
901 Words | 4 PagesFurthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
Factors Affecting Unilever
811 Words | 4 PagesTo confront to this problem, Unilever would encourage workers to work longer or recruit migrant workers (Maestas and Zissimopoulos, 2010). However, with the fact that people are more concern about healthy and safe products, Unilever has successfully maintained high social and environmental standards by designing and producing that meet consumers’s needs. They have many effective activities including promoting sustainable development and utilisation of renewable resources. Therefore, it can not be denied Unilever has built its image as an environment friendly and socially responsible
Value Chain Analysis Of Unilever
976 Words | 4 PagesFirm Infrastructure Unilever is a global company therefore they have a strong financial backup to focus on high quality food solutions with continuous value addition • Helps to invest in premium products and services • Enough funds for continuous innovation Human Resource management Retention of skilled employees through a total rewards system to retain the consistency of quality of products and services • To remain a consistent quality in premium products and service. Technology Using premium technology solution such as SAP ERP to track quality throughout the supply chain. Further to deliver the products on time.
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Marketing Case Study: Hindustan Unilever
2155 Words | 9 PagesUnilever is one of the world’s oldest multinational companies. Its origin dates back to the 19th century when a group of companies, the soap and margarine independently produced. In 1930 the company joined in 1940 to form Unilever diversified into food products through the next five decades, he has developed as a major fast moving consumer goods (FMCG) multinational operation in several companies. In 2004, Unilever has set 2010 strategic plan into action with the order, "vitality, the life" and "to meet the daily nutritional requirements, hygiene and personal care with brands that help people feel good, look good and more
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761 Words | 4 PagesAs a result Unilever like a vast majority of other companies have moved away from mass marketing their products and brands in favour of a more targeted approach.
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Lifebuoy Marketing Strategy
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Unilever Executive Summary
1494 Words | 6 PagesThe used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.
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