Apple Brand Perception

Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase. They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

Honey Nut Cheerios by General Mills is a company that promotes its products and services as being healthy to be happy. “Bee Happy, Bee Healthy” is a direct correlation to what their product and promotions is all about. They want to continue nourishing the consumer which is believed to be a relationship to what you eat. The company has come a long way to remain true to who they are and how they taste with the changing times of how we eat. Going gluten free was a decision that was made to serve a niche market that represents people who don't consume gluten for both personal and medical reasons.

This component of Porter’s Five Forces analysis model determines the strength of substitute products in attracting customers. In Apple’s case, substitutes exert a weak force based on the following external factors: • High availability of substitutes (moderate force) • Low performance of substitutes (weak force) Alternatives products to Apple are easily available in the market. In instance, people can use different brand phones or digital cameras instead of using iPhone for pictures or calls. Substitutes to Apple products are readily available in the market. For example, people can easily use digital cameras instead of the iPhone to take pictures.

In addition, it was very interesting to learn about the original purpose of apples during the 1800s. I have learned about the importance of apple cider during the time and how apple cider is a huge part of frontier life since the water source could be full of dangerous bacteria. Surprisingly, apple cider took the place of not only wine and beer but of coffee and tea, juice, and even water in the rural parts. Lastly, I would like to give thanks to Johnny Chapman for the varieties of apples like the delicious, the golden delicious, and more. Thanks to Johnny Chapman, I was able to enjoy the delightful American apple pie and possibly with a scoop of vanilla ice-cream on the

• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention. • Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market. Weaknesses

Apple manufactures its products through Foxconn industries that is located in CHINA. Apple outsource this as they can focus on their core competency. Foxconn is found using performance appraisal and organizational structure in pyramid style bureaucracy. Foxconn even landed up in controversy for threatening employees using performance appraisal. So it can be noticed that whatever functions may require mechanistic structure have been outsourced.

The apple evoked sweetness, which is a pretty addicting sense that many crave. Although a more popular use is to make cider. Anyway, it is told through the story of Johnny Appleseed. He was the one who introduced apples to a multitudinous amount of the U.S. citizens. It was told that he would sit on the raft and float along the river with a bunch of apple seeds.

If the opinion is good, we will believe and also use iPhone. 3.1.5 The last psychological factor is attitude. An attitude shows that a person’s relatively consist evaluations, feelings, and tendencies toward an object or idea. For example, our phone buyer gadgets hold attitudes such as “Buy the best“, the Apple products has become the best electronics products in the world. So that, a person’s attitude can help themselves to recognize what is good and what is no good for our daily life.

Cocoberries is a product on the verge of introduction into the market, following an intensive research informed incubation and production of the idea into the product to be launched. The product is a package of strawberries that has been stuffed with chocolate, with intention of introduction into the dynamic snacks industry. The manufacturers are planning to introduce it into the Californian market, which is located in the USA. For every new product they have to develop a mission statement and Cocoberries will not be the exception their mission statement is “Cocoberries want to make it easier for people to have a healthy, delicious, and organic snack when they are on the go. We value our customers time and this is why Cocoberries also decided

Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.