A & F Vs. The Homeless Case Study

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Joel, UGH! I had almost forgotten how badly A&F had rubbed me the wrong way. What a disrespectful company with horrible company ethics. Anyone remember their public backlash in 2013 where the company spoke out against donating used A&F clothes to the homeless? The company reffered to the homeless population as the most "uncool" and "unattractive" segment of the population (The Huffington Post, 2015). While techniqally not SMS, Tweets are similar, and alot of the "A&F vs. The Homeless" debachle went down via the hashtag #FitchTheHomeless. You are absolutely right how good and bad reputations can spread like whild fire. Cheers,

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