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A Modest Proposal: The Benefits Of Franchising

311 Words2 Pages

Franchising is a simple method for expanding a business and distributing goods and services through a licensing relationship. Franchisors is a person or company which grants a license to a third party in order to conduct business under their marks, whereas a franchisee is a person or company that is granted the license to do business under that company’s trademark or name. Franchisors not only provide the products and services to the franchisees, they also provide the operating system, brand and support. Franchising is big on relationships. In order to keep the business running smoothly, franchisors must have dedicated and loyal franchisees to oversee their franchises. At the core, it’s about the franchisor’s brand value, the support between

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