Introduction CSR (Corporate Social Responsibility) standard is always problematic to define. As an approach to manage the variation between organizational behaviors, social values, and community’s expectations, CSR works a tool for strategic issues management. It also becomes a theoretical basis for a company to develop a harmonious relationship with the community (Community Development). Therefore, CSR is the moral responsibility that a company has to conduct for its strategic stakeholders, especially for the community around the operational areas. It is the commitment of a company to account for the impact of its operation in social, economic, and environmental dimensions (Achda, 2006).
Name: Meenakshi Bagga Class: EAP2XG Student Number: 16847 Teacher Name: Nick Topic: More and more organisations are engaging in practices which impact society in a positive way, often referred to as corporate social responsibility (CSR).In what ways are organisations engaging in CSR? Corporate Social Responsibility is a necessary part of the wealth creation process. Corporation engaged in a wide range of activities in society as well as in large community. Association chooses what it needs to do and employees "CSR speaks the truth how organizations deal with the business procedures to create a general positive effect on society" ones are expected to fit in both employees are included step by step and vital choice making. Social
2.2 CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility (CSR) or CSR activity is seen as a complex and contested area, which is rapidly gaining importance from businesses all over the world (Vaaland & Heide, 2008). Mintzberg (1983), refers to Elbing (1970) when he states that the concept of social responsibility has been discussed academically by professors, pragmatically by businessmen, politically by public representative and approached from various angles philosophically, psychologically, sociologically, economically even aesthetically. The complexity of the concept has lead to variations of definitions some boarder than others with no consensus on a generally accepted definition. The difficulty with defining CSR sterns from
Jeremy Moon (2004) defines CSR as a combination of corporate citizenship, sustainable business and environmental responsibility; it is accountable to social, environmental and ethical issues both in term of corporate and the national environment. The neo liberal writers see it as voluntary, but some neo liberal see CSR as an obstruction and diversion from a business primary concern, i.e., profit maximization, yet most neo liberal writers maintain the point of view that, Friedman was actually correct. CSR in the long run can be beneficial to the organizations it prevents from unnecessary government intervention and
With globally operating manufactures, Nike Company gain more challenges and it more complicated. Nike Company has failed to maintain their oversight on factories that is subcontracted to produce it’s good. Nike became the first in its specific sportswear industry to publish a comprehensive list of its contracting factories in addition to thorough reports on its factory environments, factory pay and persisting factory issues in order to maintain its still-nascent pledge to corporate social responsibility. However, despite these minor change to its business policy, Nike is still claim that the mistreatment in its factories still happen. Specifically, workers claimed that supervisors would throw shoes at them and equate them to dogs.
Locke and Alvin J. Siteman. First with the popularity, Nike was no longer invisible but rather easily spotted in the global radar of politics, competition/competitors, activism, journalism and labor unions. The effect was that the activity of Nike’s contractors were no longer viewed on their own but were rather linked to the global Nike. For instance, the wage and working condition of direct and indirect workers of Nike became not just public knowledge but also public interest. The underpaid worker in Indonesia, the under aged ones in Cambodia and Pakistan, and even the poor working environment at China and Vietnam were all used to tarnish the image of Nike as a company and as a brand.
Definition of CSR and a description of what it is. Corporate Social Responsibility is a voluntary initiative taken by a company where they contribute to social, ethical , and environmental issues in society. Also known as “corporate citizenship”, CSR is a continuous commitment of a business to demonstrate ethical and economic activity that benefit the staff, the shareholders, the business, but most of all society. It is when a business takes of time money to make a difference in society. Whether it is to help a certain people or raise awareness for a cause, CSR is done in most businesses and it highly beneficial for the business in many ways.
The company became one of the very first international brands to introduce a Supplier Code of Conduct, which was launched in 1992 and opened for external audit in 1994. The code was desperately needed because, as Nike CEO Phil Knight noted in a 1998 speech to the National Press Club, “the Nike product [had] become synonymous with slave wages, forced overtime and arbitrary abuse”. At the time of his speech, Nike’s stock had more than doubled in value. The company has since gone from a virtual dead heat with rival Adidas (market caps of $3.97B and $3.59B, respectively) in 2001 to a position of dominance sixteen years later, with a market cap that has ballooned to over $86B vs. Adidas’s $17B. (Mulroy, 2016).
by involving popular sportsman and adding it up with new technology’s such as air technology which helped in growing their popularity in USA. During the course of time the national market was insufficient for the company and they wanted to enter the foreign market and for that the celebrities (sports persons ) played a big role .During 1970-1980 they had a steady progress. But faced a crisis in late 1980s and early 1990s. At that period of time the company has gained its name in many , but as per the production case of sports shoes ,sports equipments in its traditional regions ,became less profitable in certain countries like Europe Japan and USA and because of this they shifted their production to Korea and Taiwan , were the labor was cheap and Asia became the main manufacturing unit of Nike
CSR is first and foremost a cultural change within the company, or even a way to revisit its modes of decision-making and operation, the role and involvement of managers, starting with the first of them, the leader business, will be decisive in the appropriation of the approach by the entire company. To a lesser degree, it is the same for the company's staff who must be convinced and trained from the beginning of the process. Other stakeholders, but also employees, are direct beneficiaries of the company's implementation of CSR. But they are also required to respect a certain mode of conduct in line with the CSR approach in their different interactions with the