Pathos is found in nostalgia for the song “Bye Bye Bye” which was a very popular song in the 90’s. The commercial wants the audience to think they have a little pity for the other various beverage companies, but really, they are just saying bye to them because they are taking over the market. By using the song “Bye Bye Bye” by Justin Timberlake, it is incorporating a huge celebrity that many people admire, you not only widen your audience, but you also get the emotions of the viewers interested in the drink Bai, along with the fans of Justin Timberlake. The “Bai Goes Big For the 2017 Super Bowl” commercial appeals to logos, because Bai wants to convince their audience to drink their product. The producers use logic
Its Super Bowl commercials are some of the most famous, and each year is a new concept. This year’s ad was centered around the founder, a German immigrant who came to St. Louis and founded Budweiser. The ad has over 28 million views on YouTube and has contributed to Budweiser’s online reputation. Although the commercial received backlash, it shows that Budweiser is transparent about its founder and its legacy, and in the current political climate of the US, has made a bold move. The commercial also has received a lot of online attention with mixed responses; people are either praising Budweiser for showcasing the struggle of reaching the American Dream or calling for a boycott for being unpatriotic (Taylor, 2017).
Ads that are targeted to a certain gender will display that gender with specific characteristics, such as having a male role star in the advertisement and to be also drinking beer. He also states that the time of day and positioning determines which consumers advertisers are trying to reach, which is very effective to consumers that saw the advertisement on the same football weekend as I did. By airing the ad on a football channel and on a weekend it is reaching those who are potentially drinking as well as, more than likely to be seen by many more consumers who are watching television on a weekend than a weekday. Let us not forget that it is also advertising to the consumers who favor the beverage and want to fulfill their cravings. Budweiser is showing that it cares for the safety of their consumers which will attract a grateful response by purchasing their product.
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
Each year American companies spends millions of dollars to attract an audience base to buy their product. Many companies understand that release commercial during important events helps bring in revenue and attract a bigger audience base. Coca- Cola features it commercial "America the beautiful" during Super-bowl 47. The most memorable moment of the super-bowl other than the game is the advertisement. Coca-Cola knew that 75% of viewers were will be at home enjoying food and drinks with friends and family.
The “Got Milk?” advertisement, started by Goodby Silverstein and Partners for California Milk were created to encourage the consumption of dairy milk in America and boost milk sales. These advertisements have worked very well in fact, as most teenagers still remember pictures of their idols on posters with the famous Got Milk? mustache. These advertisements have led kids to believe that if they drink milk like their idols, they could be just like them. While Got Milk?
Even though we know the health effects of soda, we still continue to consume them everyday. Why is this? Is it because the amount of sugar in these drinks is highly addicting? Is it because people we idolize are telling us and influencing us to go out and buy these drinks because they do? As we know, Beyonce is now a spokesperson for Pepsi, along with many other celebrities such as One Direction, Lebron James, and even Drew Brees.
Taylor Whethers Jacky Brammer English-111-40 October 5, 2015 Chrysler 200 Chrysler, a well-known American automobile business, took the opportunity to capitalize off of one of the country’s biggest events, by premiering a heartwarming Chrysler 200 promotional ad during the Super Bowl. They were clever in their tactics because the commercial was able to reach a large amount of people, due to the millions of viewers that tune into the game every year. This alone could have increased the sales of the new car, which was the company’s purpose, but they didn’t stop there. In actuality, the biggest seller of the ad was its nationalistic, relatable, and inspiring content. It’s rather ironic that a controversial rap superstar, infamous city, and a tough
“The Man Your Man Could Smell Like” Super Bowl Sunday is a huge event in America. It’s a time where people gather with their families and friends to watch the biggest game of the year. Not only do people get to enjoy yummy food and an intense game, they also get the first look at new commercials. With that being said, it’s no surprise that some people look forward to Super Bowl Sunday commercials every year. For they are brand new and usually appeal to viewers feelings one way or another.
It test facts against pathos and question ethos. Looking at the statistics from the video, it received 107.5 thousand views and was ranked number nineteen out of fifty-five videos. Apparently, it is a well-liked commercial. Mountain Dew, in 2009, represented 6.7 percent share of the overall carbonated soft drinks market, and accounts for 80 percent of citrus drinks sold within the U.S. “Kickstart has generated over $100 million since its launch and appears to be gaining a foothold in the beverage market.” From the data, it is evident Mountain Dew is a successful and continuous top grossing brand. The success of the ad could not be possible without some use of fallacies to impel