ipl-logo

A Rhetorical Analysis Of An Anti-Littering Campaign

1112 Words5 Pages

This paper is going to tell people all about an anti-littering campaign. This campaign comes from the August of 2014 campaign through the City of Toronto’s Livegreen Organization. This essay will show everyone how this advertisement uses different appeals in order to make a difference. These appeals are known as ethos, logos, and pathos. This advertisement can make a difference if used in the right way and the right places. This picture depicts that of two pieces of trash lying on the ground, after not being properly disposed of. This advertisement catches people’s attention because of the state the world is in right now and with knowing how much people do not care about what they are doing to it. The two pieces of trash are an empty alka-seltzer …show more content…

The people of this organization used the trash of the area to create words like, “selfish,” “pig,” “dumb,” “lazy,” “dipstick,” and “lowlife.” There was a strong pathos argument using these words and how people should care about what is happening to their environment and that they should do something about it. Nobody wants trash talking about them, but it speaks for itself and it thinks they should care. The ethos used for this advertisement was the credibility of the picture, as well as examples of this picture being recreated with other pieces of trash to affect more than just one city, but maybe even the country as a whole. There was no logos argument, so instead, the argument made was against logic. The argument made was whether or not people would see this happen in a real life situation while walking down the road, sitting at a gas station, or even sitting at work or school. By making this argument, the conclusion made was that this does not logically occur on its own. Then the effectiveness and use of the advertisement itself was discussed. If used in the right way, it could be very effective in helping the planet. A healthy planet means a healthy

Show More
Related

  • Wounded Warrior Project Rhetorical Analysis

    980 Words  | 4 Pages

    The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

    Read More

  • Surfrider's Argument Analysis

    691 Words  | 3 Pages

    Although it may not seem like it, issues concerning pollution in the ocean have a great impact on the lives of humans. The image’s creator most likely took this idea into thought when constructing the ad for the Surfrider foundation (figure 1). By making a connection between sushi and trash in a natural way that seems believable and not too bold, the image is able to appeal emotionally and logically to whoever views it. In addition, since most people are aware of of the pollution that takes place everyday on the planet, the image’s credibility is enhanced. With a unique strategy to draw the attention of a vast audience, the Surfrider Foundation uses the ad pictured above with the intent to educate the public about the effects of pollution, specifically in the ocean.

    Read More

  • Budweiser Rhetorical Analysis Essay

    1658 Words  | 7 Pages

    Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

    Read More

  • A Rhetorical Analysis Of Extra-Gum Advertisement

    916 Words  | 4 Pages

    This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum. The author established ethos in the commercial. The commercial has a couple scenes of the daughter as a teenager.

    Read More

  • A Rhetorical Analysis Of Quit Smoking

    861 Words  | 4 Pages

    With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.

    Read More

  • Dumpster Diving Rhetorical Analysis

    816 Words  | 4 Pages

    1. The effects of Eighner’s attention to language in the first five paragraphs emphasizes that he is knowledgeable and confident about dumpster diving. As he states, “I live from the refuse of others. I am a scavenger” (Eighner 108). Eighner create an appeal to ethos when he displays his own experiences on the lifestyle of dumpster diving and its different aspects.

    Read More

  • Rhetorical Analysis Of Budweiser's 'Puppy Love'

    1064 Words  | 5 Pages

    These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

    Read More

  • Ford Ethos Pathos Logos

    640 Words  | 3 Pages

    The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

    Read More

  • A Rhetorical Analysis Of The Budweiser Super Bowl Commercial

    1613 Words  | 7 Pages

    The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading

    Read More

  • Smoking Ethos Pathos Logos

    922 Words  | 4 Pages

    People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.

    Read More

  • Google Rhetorical Analysis

    746 Words  | 3 Pages

    All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.

    Read More

  • Dumpster Diving Summary

    1181 Words  | 5 Pages

    In the text "On Dumpster Diving," Lars Eighner gives us an inside depth of what it's like being homeless and having to dumpster dive for living. Lars Eighner shows how dumpster diving has become a full-time job because it's the only way he can survive. Eighner claims that dumpster diving requires a lot of effort, he made some rules that would help others in the same situation become more efficient and find supplies that are useful for their survival. Dumpster diving has helped Eighner realize that materialistic things aren't necessary and that you should live off necessity. Eighner used to invest on materials that weren't necessary, but dumpster diving has helped him find value in his life and it helped him realize that people need must be grateful for what they have.

    Read More

  • Montana Meth Advertisement Analysis

    1153 Words  | 5 Pages

    At a party with enticing and exciting opportunities no one is going to take the time to think about this insignificant ad, it is very likely that this ad wont really change anyone. People can simply shake it off saying “That wouldn't happen to me. My friends aren’t like that.” The first thing I notice, being from Maine and used to frigid winters, was frost on the car windows then the intensity of the panic as the camera swung around capturing the emotions and actions of everyone in the car but only for brief

    Read More

  • Surfrider Advertisement Analysis

    995 Words  | 4 Pages

    A connection between logos and pathos is very strong through the caption. Although the caption of the image is represented as logos, it is also pathos. This is because when the picture is viewed you get this sick and panic like symptoms because you are now well aware they you could also being digesting the same thing. The advertisement is trying to eliminate the fact that if we don 't start caring about the planet we could be eating plastic bags stuck in fish and other animals. Another way that pathos is located in the advertisement is when the view begins to think about the species eating the trash.

    Read More

  • Cruelty To Animals Rhetorical Analysis

    676 Words  | 3 Pages

    The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

    Read More

More about A Rhetorical Analysis Of An Anti-Littering Campaign

Open Document