'A Rhetorical Analysis Of Brotherly Love'

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Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings. This ad has a relaxed, nostalgic tone. One factor contributing to this tone is the selected music. The song chosen is a stripped-down rendition of an already popular song, and the acoustic version feels much calmer compared to a song with a lot of bass, drums, or electronically generated sounds…show more content…
The Coca-Cola logo is visible on three bottles and four glasses throughout the video. The climactic scene shows the older brother saving the younger brother’s Coke bottle from a few bullies, which is also the only time they’re actually nice to one another - Coke is literally the drink that brings families together. Then, at the end of the video, the Coca-Cola logo appears with the caption “Taste the Feeling.” However, it’s not like Coca-Cola needs to sell more drinks. Why should they bother advertising at all, when people would undoubtedly buy their products regardless? Well, the drink - and, consequently, the brand - has been around since 1886. Companies don’t survive that long without both quality products and consistent, effective advertising. This ad is just one of the hundreds, if not thousands of Coca-Cola advertisements that wants people to associate Coca-Cola with love, happiness, and family. That way, when people are shopping, they’ll see bottles or cans of Coke and subconsciously remember how happy and pleasant those Coca-Cola ads made them feel. Then, they’re much more likely to purchase the products. In conclusion, this advertisement tells the story of two brothers, but it does much more than that. Its music, lighting, and humor create a happy, nostalgic tone that reminds the audience of their own happy memories with their siblings - all for the purpose of selling

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