A Rhetorical Analysis Of Budweiser Super Bowl Commercials

Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl; Budweiser, along with many other advantageous companies, take advantage of the millions of potential customers in the form of much anticipated “Super Bowl Commercials”. It is one of the most popular methods to attract customer and provide them information about their products or services. The Super Bowl is America’s most viewed broadcast, but what makes it so unique compared to other broadcasts on national television? Commercials sell out millions upon millions of dollars over a thirty second ad that will be talked about for only a few minutes on that Monday morning back to work. Even though Budweiser may not be the topic of every conversation

In the commercial, the owner of the barn and puppy is a middle-aged class farmer. America was built on farms and including this helps create a relatable feeling to not only the viewers, but the Budweiser Brand. The commercial shows a hard worker who operates his own business and does every day manual labor. This is something viewers will take pride in when relating to their country because of the dedication this farmer has. Creating a relation to the average middle class American Population will help persuade the audience and possibly leaving an effect on their

Connecting Budweiser to best “Buds” it helps the viewers to remember the commercial and who it was for. Showing how happy people can be with a “bud” in their hand. This ad accomplishes the feeling of being on the edge of your seat and creating an anxious to relieved feeling. The beginning of the advertisement creates a sense of love and warmth between the connection of the puppy and the horse. The middle of the ad is suspense and worry from the puppy getting lost and being huddled in a box alone, in the rain. The puppies face of sorrow is really when the audiences heart strings are pulled throughout the experience. Then comes the feeling of hope when the puppy sees his home in the distance, but then gets bombarded by a wolf snarling at him from a distance. Fear is now taking over and the audience is on an emotional rollercoaster. After crying for help and the horse proceeded to break out and help him, he is saved. The audience is left with the feelings of satisfaction, relief, and