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A Rhetorical Analysis Of Covergirl

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This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand. There are many celebrites that also use Covergirl. By having Sofia Vergara on the cover of this product will gain the consumers attention of seeing their ideal using Covergirl, and will also want to use it. This will make the audience believe that product works well and buy the product. Covergirl is not the only makeup company that uses well-known celebrities to advertise their products. Covergirl knows that if the audience sees their favorite celebrity artist using a drugstore product the consumers will buy the product. …show more content…

Sofia Vergara is a 45-year-old lady that looks to be in her early thirty in this image. Sofia’s facial express seems to be extremely satisficed with the turn out of her eyelashes with the Covergirl Lashblast 24Hr mascara. Both of her hazel, green eyes glisten with her eyelashes long nice and neat. She has her head titled to the side a little and head lifted high. Her mouth is open as she adores her reflect through the mirror. Her eyelashes have a lot of volume and are extended out just like Covergirl stated the mascara would do. Her eyes are the emphasis to her image. She has a natural, beautiful look that many girls between the ages of 18-45 years old are looking

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