A Rhetorical Analysis Of Dog Food

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Within this commercial, logos was not very prevalent. I chose a commercial about dog food and they didn’t mention the dog food until the end. Through the entire advertisement, if focused on the dog and his owner. In the end, you finally got to see the paw print logo appears as well as the company name, IAMS. The director makes an interesting decision by having the commercial not be focused on the logos. Other dog food commercials talk about what ingredients are in the dog food, or they talk about what kind of dogs they provide the food to, whether it be small, medium, or large dogs. IAMS chose to not mention any of those items listed above. That is an interesting tactic. Even though there were no statistics, the commercial influenced its
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