In today’s business world, women are used as an object to attract consumers’ attention to the products that firms sell. They are exploited as a marketing instrument in a wide range of firms’ activities. Womenappear as a sexual object in any kind of advertisement or as an attractive material standing nearby a product. Sometimes firms use sexual sales women to facilitate the sale or to attract consumers’ attention to the firm or product. Particularly, it is very common to use sexually attractive women in advertisementsregardless of the product is related to sexuality.
They use pathos to bring in their customers emotionally and then reassure them with ethos of their credibility and ethical appeal. The two models are portraying a couple who is engaged with each other. The denotative meaning is that the couple is in love and ready for foreplay. The connotative meaning is that the female is irresistible and she is searching for attention by using the “Gucci Guilty” perfume to uplift herself. Gucci’s goal to appeal to the viewers through this ad is to flatter them in a way that persuades them that their product will have the same effect that they pertain to in the
Therefore, he gazes them and appreciates their beauty as an exhibition enthusiast would master painting or beautiful sculpture. The author questions why women would wear fancy clothes and attend beauty pageants for reasons other than attracting the attention of men. He also discusses the sexual influences and displays, which women in young adulthood experience with more dangerous inclinations to do evil manifested in advertising and
This causes women and especially young girls to see themselves and use their bodies as objects. The sexualization of women is apparent in all aspects of media, but I will be focusing on music, advertisement, and film. In our society, women are portrayed as highly sexualized beings that evoke feelings of fantasy and desire that are shown in all aspects of media, but is perhaps most often used in the production of advertisements. For example, we can see the use of women in Axe Deodorant ads. In the Axe ads there is a male model that is accompanied by an attractive female, who seems to be attracted to the male simply because of his deodorant.
This once again appeals to the minds of women as they a immaculate women posing for the most known lingerie brand. This puts an idea in women's minds that, only qualified and fit models can look so exceptional in these clothes. Furthermore, after looking closely at the two adverts it is indisputable to deduce that the portrayal of women in such an intriguing way has a negative effect on the society; especially the female section. Many may suggest that there is just as much pressure on the male part however, according to the Association for Body Image Disordered Eating, it was revealed that women’s magazines had about 10.5 times as many weight loss advertisements
The bass is alluring and the rhythm is appealing. It’s energizing and speaks in a seductive manner and they must dress the part. Young ladies want to imitate this “fabulous” lifestyle and its aesthetic appeal. They go out of their way to mimic the long flowy hair, make-up looking like an amateur model on the cover of a magazine, nails manicured and polished with graceful pink and white sets and eyebrow are well-formed. Shortly followed by the attempt to slip their young shapely bodies into the most suggestive attire with the accent of risqué shoes to match.
Furthermore, Shape-Magazine provides reliable, understanding, and realistic information making it an amusing and creative material to read. Shape-Magazine provides examples and reliable facts for women that allow them to trust and believe in the material. Many magazines that are being sold promote untruthful information only to entertain and promote sale growth. However, Shape-Magazine has an accurate goal and representation of dependable and uniformity in the information that is transmitting to the reader. For example, the cover of the 2015 October edition visuals a stylish young woman named Kaley with a caption, “Lean Legs, Toned Abs, Perky Butt”.
This form of objectification is often used as a means to appeal to men's sexual desires in order to promote and attract consumers, because marketers still latch onto the old “sex sells”, or so it would seem (Rowland, 2016). Music videos, magazines, fashion commercials, are all channels through which women are exploited and put out to be headless objects isolated for their bodies solely for sexual pleasure and viewing purposes. Rowland explains that although this charade may allure and trap most men, this is not the case for women. Emma Rooney cites in The Effects of Sexual Objectification on Women's Mental Health, “the sexual objectification of women is a driving and perpetuating component of gender oppression, systemic sexism, sexual harassment, and violence against women”. Jessica Vanlenti writes in ‘Worldwide sexism…Women’, that researchers from The University of Missouri-Kanas and Georgia State found these forms of objectification to be linked to women’s psychological distress, and are leading causes of suicide among young adolescent women.
Sammy feels sexual attraction towards these girls, their physical attributes mesmerize him. At first, Sammy seems to come off as a sexist teen, but later he tries to prove that he is different. Sammy’s boss, Lengel, confronts the girls and calls them out for their attire. Lengel states, “We want you decently dresses when you come in here”. Which the girls respond, “We are decent”.
Kilbourne claims that Victoria’s Secret advertisements are sexual and promise young women that if they wear their lingerie, it will make them irresistible. Kilbourne is saying that Victoria’s Secret is promising these young women that they will be desirable if they wear their lingerie. It is greatly common to see many young women at Victoria’s Secret in the lingerie section. Some of these young girls are getting the wrong impression when buying the lingerie and now believe they have become more desirable. An additional claim that Kilbourne makes is that advertisements with hostile and indifferent men are encouraging young boys to become these type of men.