A Rhetorical Analysis Of Magnasoles Released By The Onion
The article about MagnaSoles released by The Onion was a mock press release. It mocked how products are being marketed to the public. A satirizing tone is used along with unique diction and anecdotes to convey their message. The devices that are used show the reader in a humorous way how marketers make false and absurd claims. The Onion’s tone of the article is satire in order to mock marketers effort to persuade people to buy their product. The author of the article exaggerates the use of the product with evidence using stories from alleged customers, which are exaggerated. Additionally, the use of lengthy sentences and technical terminology are used to seem intelligent while humoring the reader. Like the use of reflexology, terranometry, …show more content…
The diction is used to sound sophisticated, but the words also highlight how out of proportion the assertions of the MagnaSoles are. Without this certain diction the article would be less effective in mocking how products are marketed. Semi-plausible, and intelligent-looking are examples the ridicule. As these words bring an impression of unreliability when trying to sell the product. These words are creating irony as the claims declared that MagnaSoles will work, but the use of semi contradicts the alleged effectiveness of the MagnaSoles. In constructing irony the reader sees it as …show more content…
The diction is used to sound sophisticated, but the words also highlight how out of proportion the assertions of the MagnaSoles are. Without this certain diction the article would be less effective in mocking how products are marketed. Semi-plausible, and intelligent-looking are examples the ridicule. As these words bring an impression of unreliability when trying to sell the product. These words are creating irony as the claims declared that MagnaSoles will work, but the use of semi contradicts the alleged effectiveness of the MagnaSoles. In constructing irony the reader sees it as sarcasm. The author utilizes anecdotes to use a similar approach as realistic advertisements. Alleged customers make their claim in order to sway consumers, so The Onion did the same and inserted the supposed truth. In order to mock marketers the anecdotes contained implausible results. One women named Helen Kuhn apparently was able to make a remarkable recovery wear the MagnaSoles. The impractical recovery mocks the marketers as they are accused of also making unobtainable claims, and the true humor within the anecdote is where she calls out the reader saying to try and prove that the MagnaSoles did not in fact heal
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