Another rhetorical feature used by Nike in the “Ripple” commercial that runs hand in hand with music, is tone. In writing, tone is the essence in which is presented throughout the advertisement. Like most sports apparel brands, Nike usually uses advertising that provokes motivation through intense training videos of athletes sporting their gear, or high energy training. These videos are accompanied with upbeat music that sparks different emotions and reaches the rhetorical appeal, pathos, from different means. The tone that is created in the Rory Mcilroy Nike advertisement is much different than the up tempo commercials even though it acts mainly on the same appeal. The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the …show more content…
The script is written in an active voice rather than a passive voice. For instance, there is a scene in the commercial in which the father is speaking to the boy Rory after hitting a golf ball by saying, “Nice shot there, I can’t even see that one.” Rather than speaking in a way as to look back on the past, the viewer is invited into the present with the use of active voice. This allows the reader to develop the feeling as if they are watching the boy in present time. This allows the audience to connect with the characters and creates the sense that they are hearing the young boy and his father in real time. Additionally, this creates the feeling that the audience is reliving Rory’s childhood through the means of the commercial. This methods connects, like the other rhetorical features in this advertisement, to the rhetorical appeal, pathos. The connection that the audience feels with the young boy and his maturation and development into a successful player is what drives the advertisement to be
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The use of pathos in the campaign was evident, with the ad illustrating powerful and emotive imagery. The close-up of Kaepernick's face, combined with the accompanying piano music, creates a profound sense of melancholy, which plays into the emotive aspect of the ad. Furthermore, the ad also appeals to viewers’ sense of hope and determination, with Kaepernick’s message of standing up for what you believe in. The ad’s ability to strike an emotional chord with viewers allowed Nike to make a connection with their audience and establish a meaningful relationship with
This commercial ties into many aspects of life that we can relate to but its main goal is to sell the product. At the end of the day, the commercial is made to sell its product and it does a great job in this department, they're going for a simple, fast, and easy campaign. You are immersed in how you can immerse their product into your everyday life because it's simple, easy, and quick. Cheerios is puting out an image you can be like with our Cheerios. The product is specifically logical because, for a busy family, you would want something quick and easy.
When the assistant coach gives him a Snickers to satisfy his hunger he turns into the real coach. This commercial’s entire purpose is to sell Snickers. The commercial also showcases the rhetorical tool of a hyperbole. In this way it automatically makes commercial funny which introduces pathos. The commercial also includes ethos because Robin Williams is in it.
They have a really positive energy when it come the this ad. They have a really active mood to this ad to promote this product. They have a girl thats in shape beside the bottle of gummies. This girl is like 5”3 shes skinny she also wearing like some tight pants and a tight blue shirt. This ad utilizes rhetorical strategies such as ethos, logos, and pathos in order to persuade a fat-worried audience to use a product that might help
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.
The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.
It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.
When looking at the visuals of the ad we see athletes running up and down a basketball court, hitting baseballs, shooting a basketball, catching touchdowns, and hitting a punching bag. Accompanying these visuals we here the narrator’s words and can understand the qualities these athletes possess, and how their actions have led them to become legendary. For example, we hear the narrator say for the baseball scene that “It’s about having the courage to fail.” According to the advertisement, the audience is to understand that acting courageous and having courage are necessary to become a legend. The audience is supposed to know that having the courage and acting brave is important to have if one wishes to become legendary.
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals: