A Rhetorical Analysis Of Panda Cheese Commercials

Panda Cheese Commercials

Advertisements are found every day in our lives you can find them just from being on the internet or outdoors. Why exactly are they everywhere? The more people see something the more they will remember it because of that memory they become more likely to buy. Why would the viewer even care to remember the advertisements? When on the internet advertisements are meant to be tailored to what the viewer is interested in. Sometimes if they are interested in certain foreign lands or products they may begin seeing advertisements from those lands. Primarily, advertisements manipulate the viewers by making them remember the advertisements. However, a lot of the time the advertisements also sell different ideals on life to make them buy, showing you ideals like what you should find funny, normal, or interesting. In this commercial series I will be analyzing

Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy. The Panda Cheese commercials used this stereotype because the audience knows that the video involving someone's misfortune due to an angry panda is an amusing