A Rhetorical Analysis Of The Bench Commercial

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If anyone were to ask, “What is one of the most important personal issues in today’s society?”, a large amount people would respond unequivocally with the answer of health and well-being. It is understood that acquiring these objectives requires dedication and, sometimes, a complete change in lifestyle. However, this achievement is not usually earned without the help of others, whether they are family members who will also accept the daunting task, easy and healthy snacks and meal recipes that accommodate for a busy schedule, or fresh, new ideas to motivate one into exciting workout routines. The Jack Link’s Beef Jerky commercial, “Bench/# SasquatchWorkout”, provides for its audience all of these aspects and encourages a healthier way …show more content…

It should influence people by promising trust, health, beauty, pleasure and fun, for instance. By using this appeal, it also instills a sense of fear that if this activity or product is not used or bought, a loss of the above mentioned aspects or pain will occur (Word 74). The primary pathos quality observed within the “Bench” commercial was humor through the promise of gain and enjoyment. The use of humor was used throughout the entire skit. One example, noted in the initial plea from Clay Matthews, was the type of answer to the questions asked. Two of the three questions could be answered with a simple “yes” or “no”. However, the last question, “How much can you bench?”, required a specific, personal answer. He was not fazed by the fact that his question did not allow for appropriate answering. Continuing, the workout with Sasquatch assured “major muscle contusions” if done appropriately. This was obvious as Sasquatch was slamming a large fish into Clay’s abdominal region to build up his toughness. They also performed “tree presses” with large tree trunks, which is obviously a spoof from the usual bench presses one would normally perform (Bench). It illustrated how an activity that is usually viewed as a chore can be pleasurable and goal-oriented. While the gain of good health through exercising was shown, the likelihood of someone replicating these …show more content…

The use of logos within “Bench” assumes the thought that if someone eats Jack Link’s beef jerky as a protein snack along with completing workout routines, then good health and excitement are benefits that will emerge. According to Williams, this is a use of syllogism. Syllogism is “a claim using deductive logic involving a major premise, (You need to get healthy.), a minor premise (You can do this through exercise and eating protein snacks.), and conclusion (You will be happy and energized.)”. In addition, the history of the company itself proves that the desire of the four-generation company to provide the best quality beef product is flourishing. The high-quality snack was pursued by customers as far back as the 1880s. By raising their own beef cattle and manufacturing their jerky with prized recipes, a family tradition has won the respect, hearts and palates of people around the world (Ehler). The known quality proves the logic of eating these nutritious refreshments. Logos in this commercial is subtle, but the message is well-received by the

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