A Rhetorical Analysis Of The Budweiser Super Bowl Commercial

The Wounded Warrior Project recruits the aid of the American public to honor and assist injured veterans of the United States armed forces. Through financial aid, the non-profit organization provides programs for the physical and mental injuries of soldiers with little or no cost to the warriors. The organization also offers support services for the warrior’s family (www.woundedwarriorproject.org). Through advertisements, the Wounded Warrior Project hopes to gain the public’s aid to finance the organization’s programs. The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them.

The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit. This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum.

Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year. (CNN) Between the 60 minutes of broadcasted game time, various companies attempt to put their millions to use and to hopefully create a funny, interesting, and/or informative commercial. Their aim is to spark conversations and stay in

Whenever an author writes a text (including commercials), the author has a specific goal he or she is trying to reach. An author may aim to inform the audience by providing facts and opinions, entertain an audience through the rhetorical strategy humor, or persuade an audience in the hopes that the audience will side with an opinion or particular argument. However, in this particular commercial the author’s main purpose is to persuade his or her audience to purchase the soft drink Sprite.

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product. The second advertisement is what I would call a “comeback

Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos. These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response.

The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl. Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success. Even after gaining worldwide recognition and years of experience, Google still uses the appeals to attract customers. A

When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Defining the community of Austin requires the consideration of many aspects, which seems nearly impossible. Since livemusiccapitol.com considers Austin the live music capitol, the audiences may assume music festivals provide one aspect of the community of Austin. With Austin City Limits (ACL) and FunFunFun Fest (FFF Fest) music festival occurring annually, in the fall, and at Austin, what festival defines Austin better to understand the real experience of an Austin music festival? In ACL’s advertising commercial, FFF Fest’s advertising commercial, and author Brian Audette’s article the argument of which music festival provides the real Austin music festival experience for the audience to attend establishes through the rhetorical strategy

Marketers tie in the logos appeal by using a simple yet logical catch phrase, “You’re not you when you’re hungry.” Everyone can relate to a moment where they have been so hungry that they became irritable; subsequently proving, it is common sense that hunger can alter a person’s behavior. Obviously, the timing for a commercial with this theme is perfect to broadcast during the Super Bowl considering, everyone is already talking about football which is the theme of the entire commercial. The creators of snickers appeal to the emotions of the audience in a comical way. For instance, Betty White is shown being attacked into the mud by middle aged man; she immediately gets up and participates in classic smack talk. The idea of an old lady playing football against a bunch of younger gentlemen is humorous and gets people talking about the clip which is every marketer’s primary goal. Lastly, the ethics appeal is appropriate, because two famous actors, Betty White and Abe Vigodo are featured. However, the makers of the promotion could have improved the effectiveness of celebrity placement considering, the audience might recognize these actors, it is likely that they would react more positively towards a famous individual who is flourishing and more relevant

“15 minutes could save you 15% or more on your car insurance.” Is this familiar to you? This classic slogan appears again and again in Geico advertisements. When you are in the cinema, you are exposed to Geico ads before the film starts; when you are watching television, you are exposed to Geico ads between shows; when you are driving a car, you are exposed to Geico ads on the radio. Geico of being everywhere is benefit from the company’s effective advertising strategies. Geico, a brand builder, lays out distinctive marketing strategies from a broad perspective. The individual advertisement and company’s website are using different strategies to approach different target audience.