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A Rhetorical Analysis Of The Commercial: Roger Federer

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In the commercial aimed at the United States, you first see Roger Federer practicing tennis. They also show the Mercedes Benz car driving in a different shot. While showing this a voiceover mentions some inspirational words. He starts by saying: “When you’ve been at the top of your game for so long, how do you stay there? You do it by continuing what got you there in the first place.” You see the car driving around in a vibrant city at night. And Roger Federer running, and jumping rope in a stadium. Then the voiceover says: “A commitment to being the very best. Pushing yourself further, reaching ever higher.” Then you can see Roger Federer driving the Mercedes Benz. And then they show a close up on his face and he mentions: “The best is always

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