Kimpton Beach Hotel Rhetorical Analysis

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A Rhetorical Analysis of The Kimpton Vero Beach Hotel Website

The Kimpton Vero Beach Hotel is a luxurious hotel that has tons of wonderful amenities that are displayed using different forms of Logos, Pathos, and Ethos. The design of this website also comes with different shapes that have what is called shape grammar which are basically feelings associated with different shapes. There is also color psychology, each color is also associated with different feelings. This gorgeous escape uses these ways of communication and persuasion on their website to connect with viewers looking for the perfect location for their southern escape.


The Kimpton Hotel 's website incorporates ethos throughout their beautiful presentation. For ethos
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