A Rhetorical Analysis Of Vatika Ad

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Advertisements are used to influence the people to purchase a certain good or service. The Vatika ad introduces a woman who survived cancer and is now hairless. She starts off looking at an older picture of her and her husband, reminiscing about the days when she had long, flawless hair. Throughout the ad she struggles finding an outfit to wear that will complement her shaved head. She looks a bit dubious as she stares in the mirror. She initially tries on a head scarf but then decides to remove it. It is clear that she is insecure about herself. She begins to view her bindi, a decorative mark worn in the middle of the head, as if she is indecisive about whether she should wear it or not, but then her husband enters the room and places it on the side of her head, and they…show more content…
Pathos is mainly presented at the end of the ad because the woman is now comfortable and confident in the skin she is in. Not only that, but it also appears to be a joyous moment for her coworkers as well. Another use of pathos is showed simply because the woman is a cancer survivor.
The next appeal is ethos. The ad is supported by a woman who survived cancer. So the targeted audience, I’m assuming, are those who survived cancer as well. They will review this ad and notice how delighted the woman is by the end of the ad. Especially if they are self-conscious and insecure how she started out.
Finally, the last appeal, logos. The logic behind this particularly ad, in my opinion, is to reach out to anyone who is hairless, but specifically to the people who are bald due to cancer. The producers of the ad could have used someone who struggled growing hair, but instead they chose to use someone who lost it because of cancer. So the ad is used to comfort the people who fit into that category. I believe this ad displayed good analysis. It was not difficult recognizing the different appeals used. Everything was straight
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