A Rhetorical Analysis Of Visa's Advertisements

In today’s world there’s practically nothing that is free. That being said, Visa, a credit card company creates advertisements that spark interests in having fun. Whether that be going out for a nice dinner, dancing or going to a performance. Visa creates advertisements that can be conveyed to an audience that to go out and have a good time, it takes money to do that. Therefore, use a credit card to go out and enjoy whatever a great night is. Visa is advertising to working adults that enjoy a night out on the town. Whether that be dinner, the theater, or dancing. The Visa ad that was in the Day Los Angeles in September of 2007, that conveys a fork and a spoon out on the town with shoes on and food on them portraying that a credit card does

The logos of the ad demonstrates that everyone enjoys going out and having a good time. The ad employs that by using a Visa card it is “Not the same ol’ song and dance” (Visa ad, September 2007) This is depicting that by having a Visa it is not difficult to use it at places. The graphic is illustrating a couple as a fork and a spoon dancing on stage with a meatball and whipped cream and a cherry. This visual showcases various evening activities that they could use the card for a night out on the town. The illustrations and the format of the advertisement to advise the audience that in order to have a good time and not worry is to use a Visa credit card. The ad-makers also advertise two of the exclusive perks of being a cardholder, this captures the audience and provides them convincing evidence that they need to have a Visa credit card to enjoy the little things in

The emotions the ad is conveying is joy, fun, and excitement of going out. This motivates the audience to use Visa to have a night out or apply for their card to have fun and use the benefits of the card. The audience is provided the ambiance that they deserve an enjoyable night out with their significant other, friends, or coworkers. It provides them with an emotional response of acceptance of others around them, to go out have fun, weather that means going out dancing, having dinner, or seeing a show. The ad illustrates a metaphor of the fork and the spoon as people having dinner, dancing, and seeing a show all in one. Although there are no humans in the ad, the fork and spoon are showcased as human-like with shoes on and using the spaghetti as arms of the man. The value that the ad-makers appeal are success, entertainment, enjoyment and being