A Rhetorical Analysis On Wendy's

Wendy’s has all eyes on them. They will have an ad for the first time during the Super Bowl. It’s amazing that a major company like Wendy’s has never been apart of the Super Bowl. We have seen several companies like skittles, snickers, and even Hardee’s in Super Bowl commercial spots. Wendy’s looks to capitalize on their slogan that has been true to their company for years. The slogan they look to reiterate is that their beef is fresh and never frozen. The actual ad is a funny ad. It starts of in a freezer that you would see in you r typical fast food restaurant. The freezer is filled with hundreds of burger patties even crates of patties. All of a sudden a guy flips out a hair dryer and proceeds to attempt to un-thaw a stack of frozen burgers.

I am all about competition from being a previous football player I feel competition breads greatness. That is what Wendy’s is doing initially with this ad. They are daring their competition to come back and try to fight the argument that their beef is not frozen. They are conveying a message that they are a step above the competition with not freezing their beef. Belch defines message as “ a communication containing information or meaning that a source wants to convey to a receiver. The message is that they are a step above the competition. They don’t give their customers frozen beef. They are sticking a soft point to their competitors and shoving in their face that they suck and have superior products then the competition. I would love to see what companies like McDonalds, and Burger King would have to say in response to the commercial. It will be a site to see the feedback they get from their consumers along with the feedback from their competitors. According to Monique Valcour, “An intention to help the employee grow, rather than to show him he was wrong”. When being receiving feedback from its consumers they should be aimed towards growth for the