A Werewolf Boy: Movie Analysis
A Werewolf Boy is a 2012 fantasy-romance-melodrama South Korean movie about a teenage girl, Kim Sun Yi (Park Bo Young) who befriends and attempts to civilize a feral boy (Song Joong Ki) whom she discovers. Eventually the two of them become close and fall in love but is fraught with difficulties as the story progresses.
Now for some stats - the movie became an instant box office hit in South Korean cinemas nationwide. It topped the charts at #1 for having 100 000 admissions on the first day itself. It hit the one million mark at the end of five days, two million after nine days and on December 16, admissions accumulated to seven million. This is not counting the admissions internationally. To date, A Werewolf Boy grossed US$41,679,300 in total,
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Word-of-mouth is also a powerful tool for the marketing of the …show more content…
When the movie was premiered, due to popular demand for an alternate ending, the director went ahead and shot a special alternate yet logical ending for the audience, which was accepted well by the viewers.
The best method the producers used to distribute the movie was to have it distributed by the ‘big’ film industry called CJ E&M Corporation. This company greatly helped the movie to expand abroad – through film festivals (in Toronto, Vancouver, Hawaii and Busan) and overseas screening, which includes Taiwan, Philippines, Singapore etc. Besides, it also distributed 200 premium movie theatre sites. Not long after the movie, DVDs on Blu-Ray with special features were released and distributed to countries.
To prove the marketing and distribution success of this movie, A Werewolf Boy had clinched countless awards and nominations. To name a few, it won/was nominated at; 2012 Korean Culture and Entertainment Awards and in 2013; the KOREA Film Awards (Korea Film Reporters Association), Asian Film Awards, Mnet 20's Choice Awards, Grand Bell Awards and many more. The movie also earned the box office of
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