A Whack On The Side Of The Head Creativity Analysis

2186 Words9 Pages
PHY-1999
INTRODUCTION TO INNOVATIVE PROJECTS

1. CREATIVE THINKING
2. CRITICAL THINKING
3. SOFT THINKING
4. STRENGTH AND WEAKNESS

NAME-RAHUL SINGH
15BEC0550
SLOT-TD2
CREATIVE THINKING INTRODUCTION
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition or a joke) or a physical object (such as an invention, a literary work or a painting).
One of the examples of creativity is lifestraw. We might have seen many ways of purifying water with the help of techniques. One of such is RO purifier machine which is used worldwide.
The soldiers at the Borders are also require purified water. They have to live under critical conditions
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It Is the Necessary Part of Creativity. Roger von Oech, author of ‘A Whack on the Side of the Head’, introduced the concept of soft thinking as a necessary ingredient to creativity. In contrast to academic thinking, which is typically ‘hard,’ ingenuity and imagination is the result of ‘soft thinking’. Soft thinking is more playful, spontaneous, unconstrained, and much less concerned with finding the answer. Roger von Oech, author of A Whack on the Side of the Head, distinguishes between hard and soft thinking. Soft thinking is playful, spontaneous, dreamlike, and less concerned with finding the answer as compared to hard thinking. Soft thinking is a necessary part of creativity. But hard thinking is also part of the process. Creativity may thrive on spontaneity but order and analytical thinking is important to be…show more content…
Hard thinking occurs in the time you deliberately set-aside to fully explore a creative challenge. For Einstein, he would pour over his calculations, covering everything he knew and he would conduct the thought experiments previously mentioned, and have deep discussions with his peers. All this involved hard creative effort. But Einstein appreciated the concept of soft thinking when you consciously set aside the problem and redirect your attention to something enjoyable and relaxing. For Einstein, this was playing the violin or sailing -- two things that he loved to do and could "disappear" while he was doing them. And what he found was that during these pleasuable pursuits, his unconscious mind would go on thinking about the challenge and surprise him with a breakthrough insight or innovation at the time when he least expected it. Use hard thinking and soft thinking to turbo-charge your creative thinking

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