AAFE Case Study: Employer Relations

Consumer Relations. One of the biggest aspects of that the Fort Campbell AAFES public affairs office has to handle is consumer relations. According to consumer complaints, the biggest issue we have here is timely delivery of goods. One consumer complaint states “I ordered an IPad in Nov for Christmas. Bottom line is the shipping date kept slipping, and then it was out of stock even though it was ready for shipment when I ordered it. Customer Service doesn 't exist. They are at the mercy of some contractor and can 't tell you anything. Complaints to management and the AAFES IG were no help. They don 't care either. I ordered one from Target, picked it up at the store an hour later. I suggest they do away with their online ordering, ask

Despite indications that AAFES provides above average employee compensation, benefits, and recognition, the decline in the overall AAFES employment experience is of concern. Employee dissatisfaction can result in reduced performance, diminished customer service, and ultimately reduced customer satisfaction. The issues identified pertaining to promotion potential, and training deserve immediate attention, particularly deficiencies noted in relation to the management of contingency support activities. My recommendation is that AAFES should develop education and training plans for employees and managers. A structured training and integration program for contingency area employees and managers is also required in order to improve contingency support activities. This warrants a thorough analysis as managers are responsible for the implementation of organizational policies, vision, and goals and have a significant impact on the climate and culture of the organization. The Fort Campbell AAFES is happy to employ military spouses from its local community. Fort Campbell AAFES sets itself apart from other AAFES as they set the example with the Military Spouse Employment Partnership (MSEP). Spouses are familiar with AAFES and with other military families in a unique way. Military spouses have a thorough understanding of the everyday challenges faced by their peers in life and can form a special bond with the patrons who shop at AAFES on Fort Campbell. Being affiliated with the military in any way is not a prerequisite to work for