ABC Family Stereotypes

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ABC Family is the number one ad supported cable network during primetime for its key demographics of women ages 18 to 34. Nielson 's Top 10 reports that ABC is also one of the top 10 Prime Broadcast Network TV shows. We chose to advertise through ABC Family because their target demographic and ours coincide. According to AdWeek, women between the ages of 14 and 29 are the focus of ABC 's current market (Castillo, 2015). After looking into ABC 's TV schedule and show times, the agency decided that the best time to run an ad would be Monday through Wednesday evenings. These are the days when ABC premieres the new episodes of all their original TV shows. The ads would be 30 second commercial that run at any time during the target days between
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