ABS-CBN: Core Values In The Philippines

For ABS-CBN, core values serve as anchor and guidepost. They keep grounded and remind them of the things that matter more than ratings, revenues, and profits. They guide their decision-making and direct choices and actions.

ABS-CBN CEO & President, Ms. Charo Santos-Concio, has beautifully encapsulated the essence of their culture and people when she said, “ABS seeks that person whose core mission in life is to be of service to his countrymen. ABS seeks that person that does not need the limelight but seeks only the reward of giving to his Filipino brethren and can put what is good for the customer, what is good for the company, ahead of himself. ABS seeks that person who will do what it takes to give his fellow Filipino the wonderful world

He is also the Vice-Chairman of First Philippine Holdings Corporation and the Chairman of ACRIS Corporation and ADTEL, Inc., while serving as a Director of various companies in the telecommunications, manufacturing, and service industries, namely, First Philippine Industrial Corporation, First Gen Renewables Inc., First Electro Dynamics Corporation, Philippine Electric Corporation, Bayan Telecommunications Inc., and Sky Vision Corporation. He is an alumnus of De La Salle College and Ateneo de Manila, and is a graduate of the University of the Philippines College of Law class of 1952. He finished an Advanced Management Program course at Harvard University in

Rosario “Charo” Santos-Concio was appointed Chief Executive Officer in January 2013. Prior to this, she was ABS-CBN’s President and Chief Operating Officer since 2008. She was previously the Head of Channel 2 Mega Manila Management. Onscreen, Ms. Santos-Concio hosts ABS-CBN Channel 2’s longest-running drama anthology Maalaala Mo Kaya. She began her career in the Company as a Television Production Consultant in 1987 after working as a line producer for BanCom, Audiovision, Vanguard Films, Regal Films, and Vision Exponents. She also worked as a Film Production Manager for the Experimental Cinema of the Philippines. Ms. Santos-Concio is the recipient of many cinema and broadcast industry-related awards over the years. She graduated cum laude from St. Paul’s College in Manila with a Communications Arts degree. She also completed the Advanced Management Program at Harvard Business School in