1. VRIO Analysis This section of the report analyzes the internal resources and capabilities of Coca-Cola and Pepsi, and compares their competitive advantages and disadvantages relative to each other. Distribution *Coca-Cola *Pepsi Resources & Capabilities Value Rarity Imitability Organization Distribution Yes Yes Yes Yes No No Yes Yes Value: Coca-Cola focuses its distribution more on the fountain market with restaurants. While retail distribution is important, there is bigger margin for fountain sales. Distribution through global markets has proved to be valuable in strengthening their distribution network.
Dr Pepper Snapple Group Inc. was incorporated on October 24, 2007, and is an integrated brand owner, manufacturer and distributor of non-alcoholic beverages in the United States, Mexico and Canada. The company offers a diverse portfolio of flavored (non-cola) carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas, juices, juice drinks, water and mixers. The company's segments include Beverage Concentrates, Packaged Beverages and Latin America Beverages. The company's brand portfolio includes CSD brands, such as Dr Pepper, Canada Dry, Penafiel, Squirt, 7UP, Crush, A&W, Sunkist soda and Schweppes, and NCB brands, such as Snapple, Hawaiian Punch, Mott's and Clamato. As of December 31, 2016, the company
The Pepsi Refresh Project Pepsi drink is owned by Pepsi Co company which manufactured other products like Fritos, Doritos, Quaker oats and many more products. Pepsi co company was founded in the year 1965 by Donald M Kendall. Indra K Nooyi is the current chairman and they have around 285000 employees working in their company. They are currently having a revenue of around 57 billion. The Pepsi brand manufactures many drinks like Diet Pepsi, 7UP, Mountain Dew, Lipton Ice Tea, and Miranda.
1. Introduction-The Coca-Cola Company The Coca-Cola Company is the world’s largest multinational beverage company and the world top one producers and marketer of soft beverage drinks (Fahad, 2015). The company’s main product, Coca-Cola, is well-known recognised and consumed globally (Iarm.co.il, 2015). The Coca-Cola Company is incorporated on 5th September 1919 and nowadays operates in more than 200 countries, including Eurasia and Africa, Europe, North America and Asia Pacific, and market more than 3000 beverages, primarily sparkling beverage and other beverage such as enhanced waters, energy drinks and juices (Ukessays.com, 2013; Reuters.com, 2015). The product brands consumed includes Coca-Cola, Coca-Cola diet, DASANI and Diet Coke (The Coca-Cola Company, 2015).
Coca-Cola SWOT Analysis The purpose of this article is to analyze the strengths, weaknesses, opportunities, and threats of the Coca-Cola Company. Coca-Cola was founded in 1892 and it is currently the world’s largest beverage company and the third most valued brand (Defranco, 2015). The company produces over 500 sparkling beverages and still beverages such as water, sports drinks, juices, teas, coffee and energy drinks. According to Defranco (2015), Coca-Cola makes its branded beverage products available to consumers throughout the world via a network of company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers, it is the world 's largest beverage distribution system. In order for Coca-cola to maintain its position as the world largest beverage company, it has to continuously analyze their operations by conducting a SWOT analysis.
Coca Cola is the biggest drink organization of the world, and it gives purchasers more than five hundred diverse brands. Coca Cola is the most important organization of the world and it incorporates as items Fanta, Coca Cola Zero, Powerade, and Minute Maid (The Coca-Cola Company, 2010). Right now the organization
Some of the brands that are previously owned by Pepsico arePizzaHut,TacoBell,KFC,Hot’nNow,East Side Mario’s,D’AngeloSandwitchShop,Chevys Fresh Mex and North American Van Lines. PepsiCo began toextend by diversifying its business beyond soft drinks and snack foods into other lines of food and beverages.The Company has purchased Tropicana Products in 1998,and then merged with Quaker Oats Company in 2001,adding with it the Garode sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima,among others. In July 2012,Pepsico announced a joint venture with Theo Muller Group which was named Muller Quaker Dairy.This was marked as the PepsiCo’s first entry into the dairy space in the U.S.But the Joint venture was dissolved in the year
The fizzy beverage is produced by Coca-Cola bottlers, sold as concentrate under license by The Coca-Cola Company. The finished product is a combination of concentrate, natural or artificial sweeteners and filtered water sold in caned and bottled form. The exact formula for this drink’s flavor is of course company secret, but
of course, the Ansoff Matrix is used in a company such as coca cola. One of the most famous and trading company in the world, which operates in most of the planet. Then some proposals are going to be analized for the development of business that may be quite profitable. An extremely clever idea could be to create snacks. Coca Cola is a company engaged in the single space of non-alcoholic beverages, but this limits it enough in this era where the market has become highly competitive.
Product: The product’s brand name, product design, packaging, quality and features have all contributed in bringing Masafi the success it now holds, being the generic name for bottled mineral water across the UAE. Today, Masafi boasts of a wide product portfolio, which includes flavored water, juices, tissues, potato chips and basmati rice. In the range of water products, Masafi has introduced flavored water. Masafi Flavored Water is just Masafi Mineral Water with a hint of flavor, which doesn’t contain any added preservatives. They are offered in four different flavors, lemon, peach, mint/lemon and strawberry, all of which are available in 500 ml bottles.