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Case Study Apex Local Computer Solution

712 Words3 Pages

APEX local Computer Solution Company engage in providing Software Solution to Financial Institution, though it is highly lucrative business, but had great competition in market, which allowed the APEX to control 35% of market roughly, this case briefs APEX was in desperate need to sign a deal, which is happening in form of bidding with First Street Bank which had solid reputation for over all financial health and integrity. Which was certainly not easy due to great competition in financial performance and the quality of software provided from another well reputed company called Computer Solutions. For the reason unclear, First Street Bank had decided to solicit the bids for their accounts on a secret bidding basis. Each firm would submit a bid by a certain time without the knowledge of bids of competitors, APEX Senior managers believed that this was done in expectation that firm would induced to put forth their best deals, but they weren’t sure what other reasons were behind the decisions to utilize this practice, An APEX Project Manager called Alex Franklin is managing and representing the APEX in …show more content…

These day by the appearance of huge number of new firms and already existing firms comes up with huge competition, to sustain in competitive world, organization as to do everything it takes to stand in the market. case study also shows how Franklin put an effort to work exclusively with Vice President of First Street Bank, and it shows how favorable Sean McBride is towards Franklin. Ethics is doing business right way and make right choices everyday, If it says Franklin is being unethical opening the folder, that also means Sean McBride being unethical keeping the Firms confidential files in front of Computer Solutions competitor. Rather than calling it Unethical we would say hard work of Franklin working exclusively with Sean McBride gave him favorable

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