Aachi Marketing Strategy

Introduction and design of the study

1.1 Introduction Mr. A.D. Padmasingh Isaac, Chairman and Managing Director of Aachi Group of Companies born in Dec 1955 in a middle class family at Nazareth, Tirunelveli District, Tamil Nadu.In this company produced so many masala, oil, ghee. First started in this buying very small way in the year 1989 to manufacture liquid blue in small packs valued at Re. 1/-. This humble beginning paved the way for the aachi group to diversify to masala, oil etc., and to reach greater heights and this year the group is expected to cross 200 crores of turn over. Aachi brand was established and registered in the year 1998. Marketing is a communication process that has the purpose

It is a strategy used to been more about dealers needs and behaviour in order to develop stronger relationship with them. Overall, good dealer relationships are at the heart of business success.Aachi products are in several countries such as USA, Canada, Netherlands, UK, Malaysia, Singapore, Australia, Angola, Saudi Arabia, Belgium, kuwait, Maldives, Qatar.

1.2 Basis Concepts:

The customers of aachi masala are the house wives and those who want quick and easy cooking solution, restaurants, hotels, canteens are the other consumers. aachi masala reaches the houses located in the nook & corner of the country through its strong marketing network. Success of aachi masala lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes with the growing experience suitable changes were made to suit the requirement that made.

1.2.1 Definition: Individual of firm that buys goods froms a producer or distribution for wholesale and or retaile reselling unlike adistributor,a dealer is a principal and not an

 dealer’s opinion regarding the various distribution channel of the company.

 To analyze the factors that affects the purchasing patterns of the consumer in aachi Masala products in salem District.

 To find out the customer satisfaction level of taste, price, quality, availability, Aroma of Aachi Masala.

 To offer suggestions to improve the customer satisfaction of Aachi Masala.

1.6 Methodology of the study: The chapter deals with description of methodology and the methodology of study includes description of research census , source of data ,tools for data analysis procedure and method out comes.

1.6.1 Research design:

Research design decision are four types

• Sampling design which deals with the methods of seleting items to be observed for the given study

• The observational design which relates to the condition under which be observation are to be made

• The satitistical design which concerns with the questions of how many times are to be observed and bow information and data gathered are to be analyzed

• The operational design , which deals with the techniques by which the procedure specified and observational design can be carried