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Abang Burn Burger Bkar Case Study

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1.0 BACKGROUND History Abang Burn Burger Bakar is a result from a previous business failure which was a butcher shop back in 2012. On May 1st 2012, the founder of Abang Burn Burger Bakar, Sabrie Salleh decided to start a burger stall in a foodcourt at Ampang, Malaysia using his previous knowledge and exposure in the meat industry which he learnt in Australia to create grilled burgers of high quality that requires minimal time for preparation. Abang Burn Burger Bakar decided to incorporate a franchise method of establishment to further increase its popularity. After merely two years of development, Abang Burn Burger Bakar has successful opened up over 19 different outlets and including several successful restaurants throughout Malaysia. Abang Burn Burger Bakar also considers themselves as social …show more content…

All of the BurgerByte’s outlet are well established restaurants that can guide Abang Burn Burger Bakar to increase their market share. Furthermore, a merge will both increase their own market share slightly abive the rest of the other grilled burger outlets. This will give them an upperhand in the current market as they now will have an increase in dominating power III. Market Development Abang Burn Burger Bakar should expand and focus their market on areas outside of the Selangor region. The following table shows the Abang Burn Burger Bakar’s outlets in Malaysia according to states. We can see from the table below that the current focus is the Selangor market. If Abang Burn Burger Bakar could spread their influence to the states that do not have this company’s service and those who has limited supply of it, their market share could increase drastically States Number of Outlets Perlis Not Available Kedah

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