They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.
Luckily for them it worked out for the better. An advantage of this offer was that it aloud Subway to compete with other fast food chains as it had been suffering to the likes of Burger Kings $1 whopper burgers and McDonalds $1 Big Macs. Subway has also used a number of TV ad’s which benefited them greatly. Jared Fogle was used in a number of adverts in the early 2000’s. His first commercial was the beast that got the ball rolling for Subways new health kick and it was no longer just a normal fast food chain.
Furthermore, by penetrating the market by saturating the fast food restaurant aids in having more branches in different location. Market penetration is among the least risky of the four growth strategies, according to the Quick MBA website. Market share tend to increase as it is a common marketing objective that many company have been using this strategy. By having extra convenient business landmarks or major highways can aid in receiving more consumer in the existing market. This involves aggressive sales efforts or additional marketing to penetrate into an existing consumers base.
Another way is to make Goody’s something more than a simple burger house and it could offer coffee or some kinds of deserts. Goody’s as the biggest company in its sector in our country has been able to upgrade her menu and expand its restaurants all over our country. SWOT Analysis “SWOT is basically a business tool that deals with the internal and the external factors of the business. It is an acronym which stands for: strength, weakness, opportunities and threats. It uses the basic data of the business to identify what strengths and weaknesses the business has.
The number of chain restaurants built corresponds to the obesity epidemic that happens around the world, and curing obesity is a difficult task. A major theme discussed in Fast Food Nation is diet, nutrition, and food safety. The McDonald 's corporation, founded by the McDonald brothers in San Bernadino, California and franchised by Ray Kroc in the 1960s, had developed a new system of food production with their new and improved “speedee service system”, machines designed to mass produce food, eliminate the need for skilled short order cooks, lower the costs of menu items, and increase the volume of sales. Along with the speedee service system, McDonald’s had begun purchasing beef from a number of meatpacking plants such as ConAgra, IBP, and
The company was bought by a man named Kroc. Kroc established very strict standardized operations for all the McDonald 's franchises that included things such as portion sizes and the way in which the food is prepared, packaging and ingredients. It was not long until Mac Donalds caught on in other countries, by the year 2003 the cooperation held more than 31000 sites in 119 countries in the world. Burger King brief background: Burger King was founded in 1953 in a place called Jacksonville which was located in Florida. They were inspired by the Mac Donald brothers, the founders and the owners of Burger King were Keith J. Kramer and Matthew Burns, started searching for a new concept.
The Big Mac will now come in two additional sizes, Grand and Jr., as previously announced and innovative items like a pico de gallo burger with guacamole will be joining the menu board. Easterbrook noted that increased customization is a key facet of building a "better McDonald 's." Using the self-service kiosks, customers can choose from preselected items or create their own. For Out Back Steakhouse, Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences. Outback Steakhouse is streamlining the reservations and waiting process for consumers with the
In 2004 Supreme Burger was setup by Mr. Abc in Subang Jaya and Kuala Lumpur. The area was surrounded by a number of educational institutes. Fast food is a popular and convenient food for the students which is also the need of the market. It was an ideal time and place to start selling the Fast Food. Mr. ABC’s intention is to convert the restaurant in to a big fast food chain company but he also knew he has to bring something extraordinary to make his dream come true.
McDonalds Operation Strategy McDonald‟s make use of an excellent operation strategy in order to gain a larger market share and increases value to the shareholders. The company specially focuses on the speed, standardization, quality, and affordability. McDonalds has moved ahead from the other fast food restaurants by focusing on these factors. McDonald‟s competes on three main bases, such as speed, affordability, and standardization, mainly because they want to make their customers happier. Through the huge market research and surveys, the organization discovered that their customers enjoy the speed as one of the restaurants‟ top priorities.
Introduction The processed food and beverage sector has become an important component of the Malaysian economy. The sector contributed about 10% to Malaysia’s manufacturing output in 2009 and attracted a total of RM1.9bil in investments for 69 projects (Najumudeen, 2012).Established in July, 2012, myBurgerLab is a gourmet burger company located somewhere in land not too far away from the great city of Kuala Lumpur, Malaysia. Burgers so good, people travel far and wide and sometimes queue up for approximately an hour. (Venus, 2013) Inspired by the Heston Blumenthal’s techniques , and also inspired by Shake Shack( US) , In-N-Out (US), Grill’d (Australia) , GBK (UK) and the fans , it shows out with no surprise why did myBurgerLab is earning