Abercrombie's Theory Of Motivation

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Motivation is a strong internal force that drives one to get what they need. In 1943, an American psychologist named Abraham Maslow developed a theory of hierarchy involving needs that are driven by motivation. Our basic needs from most important to least are physiological needs, safety needs, social needs, and esteem needs. The lower needs cannot not be obtained without first fulfilling our higher needs (D. Jary and J. Jary 2006). The most essential need physiological need, is our drive for the ability to sustain life through rest, food, and water. We drink water, not in vanity but in order to survive, however business have found ways to tap into the more egotistical aspects of our motivation, such as social needs and esteem needs, in…show more content…
Abraham Maslow’s model of the hierarchy of needs discusses the motivation to fulfill social needs which include to need to be loved, befriended, and accepted by others. Abercrombie has tapped into the social need to be accepted by other in a couple of ways. Although not a new concept to modeling, Abercrombie only hires models that are fit and good looking. Every male has chiseled features and a six-pack, and every female model has an incredibly thin waist. Most businesses have taken the route of employing thin or muscular as well as attractive models, however Abercrombie and Fitch tailors their business exclusively to those of a thinner body type, in…show more content…
This is the motivation to be respected by others as a result of your accomplishments. This motivation is extremely evident in the workplace, particularly in the corporate workplace, and as Crocker and Parks stated in their book “The Costly Pursuit of Self-Esteem”, “In domains in which their self-worth is invested, people adopt the goal to validate their abilities and qualities, and hence their self-worth”. A motivated businessman or businesswoman will work hard to be successful at their job, and as a result it is not uncommon for them to want their peers to recognize their accomplishments. One association for success in the workplace is a higher salary, and the best way of showing off this particular success is to drive an expensive luxury vehicle. Driving to work or to a party in an expensive luxury vehicle certainly makes a statement, and the driver’s peers will recognize their accomplishments. Cadillac is one vehicle manufacturer that is connected with luxury, and as a result cost more than the typical economy car. Cadillac likes to tailor their ads to successful people that want to be recognized, and the ad included displays that perfectly. The ad pictures a Cadillac coupe and the ad states, “The Power of Elegance. The Art of Making an Entrance. The Art of Making an Exit.”. This Cadillac ad is saying that if you want to be noticed and if you want to make a statement, then this is
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