His original five-staged model (physiological, safety, love, esteem and self-actualization needs from basic to less basic order) (Maslow, 1943) was later expanded to include cognitive, aesthetic and self-transcendence needs (Maslow, 1969). One common assumption shared by both theories is that the study of individual should be a whole instead of just emphasizing unconscious mind (Moore & Shantall, 2013). Operant conditioning assumes learning processes are common to all species (Skinner, 1953) that behavior is always determined and “free will is an illusion” (Skinner, 1971). Hence environment alone shapes behavior since responses come to be controlled by their
It will charge high price If company is using intensive advertising to promote the sale of product then it. There are various other marketing methods which affect price of a product type of packing, distribution system, salesmen employed, customer support services etc. It is because of prices that a customer is very sensitive to any product. Various names can be given Price for example, price for medical , price for using road etc. is toll, price for job is salary, price for apartment is rent etc.
Select 2 factors within the external environment that are important to the marketing managers of your organization for your product item. List those factors and indicate why they are of importance for your product item. (3 points) a. The two factors my product falls under is Demographic Factor and Economic factor. According to InfoScout statistics, they found that the ethnicity who tends to purchase my product more are Asians.
Abraham-Maslow gave the Hierarchy of Needs model in 1940-50 and the its valid even today. According to him, our actions are motivated in order achieve a certain need. He says that an individual is ready to act upon the growth needs if only the deficiency needs are met. The psychologist Maslow’s theory suggests we are motivated to satisfy five basic needs. These needs are arranged in a hierarchy by him.
Marketing-type cloud: this type of marketing strategy is based entirely with the internet where active internet resources are transferred from one individual to another, so that those who are interested in the content it can improve, modify, use and share. Community Marketing: The purpose of this marketing strategy is to increase the trust and loyalty of existing customers and thus makes them to help them promote their products and services to the public. The biggest advantage of this strategy is greater customer satisfaction. This marketing strategy has a rule, customers are satisfied tell 10 other people about your good service and / or good product but customers who are dissatisfied 100 people will tell more about your experience. So companies using this strategy to send specific offers to their former customers to create greater loyalty to your company.
The application of Maslow 's hierarchy of needs theory can make a major impact on guidance counselling and teaching in schools. All students have basic needs that need to be met in order for learning to take place. It can then be said that the more needs achieved then the more the students will learn. This is particularly important to students of exceptional needs, as many times, these students’ needs are more difficult to be met Instead of summing up behaviour as a response to the environment the theory provides a holistic approach to education and learning. Maslow looks at the physical, emotional, social, and intellectual qualities of an individual as a whole and how they impact on learning.
As of (Al-Hawary,, january 2013) the term internal marketing appears to have been first used by Berry et al. (and later by George (1977) and Thompson et al. (1978, p. 243) and Murray (1979). Many proponents of IM follow Berry’s (1980) original view point that concentrate on its relevance to service firms in particular; and in general, by seeing the employee as an internal customer, who is an important role in delivering satisfaction to external customers, There are many definitions of internal marketing found in the past decade with some authors viewing internal marketing as either a concept, a philosophy or a management practice (e.g. Grönroos, 1985; George, 1990; Wilson, 1990 as cited by Lings, 2000).
However, there is some variety of reasons why internal promotion brings pros and cons to the company. Some of the pros factors are: Lower cost By promoting internally, it can reduce the cost of the recruitment and selection process. It is less costly to fill up job vacancies from current workforce than attracting qualified candidates using expensive advertising. Low cost is also incur when hiring external candidates for low-entry job compared to hiring for high-entry job. Apart from lowering recruitment cost, company can also have lower training costs.
Outline four key elements of internal marketing.  Internal marketing is the communication of information to employees. Foreman (1995) defined internal marketing as “an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience”. This means the staff is involved by conducting training and staff development, effective internal communications designed to enhance knowledge and understanding of the overall marketing orientation within the organization. Gronroos ,(2000) states that the internal marketing process includes four elements which are: Customer focus, Market segmentation,
Competitions are always there and when a competitor charges low in comparison to our price this can cause a problem, because it increases the perception that cheap is better. So, this can be a very challenge to create that brand awareness. High unit costs. The unit costs is usually high of such companies because the sales volume is quit low. It is only for a premium segment and thus it makes a huge difference.