Abraham Maslow's Theory Of Motivation

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This is one of the best known theories of motivation, which was proposed by Abraham Maslow in 1943, which indicated that there is a hierarchy of five human needs: physiological, safety, social, esteem and self-actualisation (Decker, 2012). Once one of these needs satisfied, it ceases to be a motivator for the individual and the next will be the dominant.
1. Physiological needs. Among these are food, liquids, shelter, sexual satisfaction and other bodily requirements.
2. Security needs: Protection against both physical and emotional risks. They relate to the search for protection against threats and / or deprivation, and to flee from danger.
3. Needs association or acceptance: Affection, feeling of belonging, acceptance and friendship. 4.
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Self-Actualisation Needs: It refers to growth, to achieve the maximum potential of each individual, and self-satisfaction. This will only happen once other needs are relatively satisfied.
It is noteworthy that no need is completely satisfied, but one that is found satisfied at least for the most part, will no longer motivate (Anne, 2012). If you want to motivate staff, according to Maslow, it is needed to identify the point where that person is located within the hierarchy to focus on meeting the needs of that level or immediate superior. The aforementioned needs are divided into upper and lower levels, within the first are the physiological and safety needs; while in the latter they are the association needs estimation and self-actualisation. Tesco encourages motivation by its particular training and development plans. Everyone has access not only to the training they need to do their work well but also to leadership training to improve within the Tesco.
Existence, Relatedness and Growth (ERG) 1972
Clayton Alderfer theory postulated by Yale University has a close relationship with the theory of Maslow. The author proposes three sets of primary needs: Existence, Relationships and Growth, hence its name ERG
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While Maslow argues that the progress of individuals increases as ascend the pyramid, as a result of the satisfaction of the lower needs, the ERG theory also adopts the hypothesis of progression of satisfaction, but also presents a hypothesis regression frustration, which means that you can activate a need for lower order, which was already satisfied when a higher order cannot be cover. So, when attempts to meet the needs of personal development are constantly frustrated, the relations needs could become the key motivator once again (Danish, & Usman, 2010). A feature of this theory is the finding that can be activated more than one need at a

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