Absolute Stupidity Rhetorical Analysis
What makes an advertisement stand out the most? There are many ways that advertisements can catch the audience’s attention. To create the most effective advertisement, the author or company may use an emotional appeal in the image, use a credible source to gain the audience’s trust and create a more believable ad, or by simply creating an advertisement that uses logic and makes sense. The advertisement that has been chosen, is focused on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image, mocking the alcoholic beverage Absolut Vodka. Two vehicles are shown in the road after a horrible car accident has occurred, there is an outline of an alcohol bottle nearby. The image implies that one of the drivers was drinking while driving, which resulted in the car accident. Someone has also lost their life due to this careless act. The advertisement shows in a horrifying way that is not smart to drink and drive – there are consequences. The ad “Absolute Stupidity” uses all three of the ethical appeals (ethos, logos, and pathos) that make an advertisement effective.
Using pathos is what makes
…show more content…
Logic and reasoning are used to persuade the audience not to drink and drive instead of using hard facts and statistics to make their point. The ad is presented in an artistic way that catches the eye of the audience. The point that the advertisement is making is explained through the image and is understood clearly. Also, the image given appeals to the viewers and the context is explained well. Actually seeing that someone has lost their life due to drinking and driving, is more effective than hearing about it. The ad also does a word play on Absolut Vodka by changing it to Absolute Stupidity. It points out in a clever way, that driving while under the influence is stupid and common sense not to do
Rhetorical Analysis
1558 Words | 7 PagesActivity theory, as interpreted by Ph.D. candidates, Wardle and Kain, is a process that attempts to see all aspects of activity such as social interactions and use of writing and language to achieve goals. This theory is award winning. Activity theory states that for a system to be effective, the rules, community, subject, division of labor, and motives must be reasonable. These components are shown through the chosen tool of communication most often. When one area of the system is corrupted, the tool will no longer function correctly in order to communicate or achieve its goals.
Lamarca Rhetorical Analysis Essay
725 Words | 3 PagesSo overall is this advertisement effective? I would argue yes, the ad is appealing to people who drink causally or just to get drunk, so long as they don’t have an aversion to
Rhetorical Analysis
308 Words | 2 PagesIn the article “The welcome German open their homes to refugees” by Naina Bajekal, She uses a lot of pathos as well as ethos and logos to convey the struggles of the refugees. Bajekal uses logos by saying, “Germany-Having recorded 200,000 migrant arrival in all of 2014- opened its door to more than 270,000 asylum seekers in september alone” (Bajekal 87). Bajekal used the logos in this quote to show that the Germans were sympathetic to the immigrants and let them into their country. She also uses ethos in order to refute the argument that the response was not welcoming. She said “Conservative parts of the country have been less welcoming, with protest against migrants.
Cigarettes Rhetorical Analysis
1009 Words | 5 PagesIt shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the
Rhetorical Analysis
1304 Words | 6 PagesSince entering office, President Donald Trump has taken a hostile stance towards Iran, and now threatens to end the era of rapprochement that prevailed during the Obama Administration. This would be a significant mistake that would bode ill for both the United States and Iran. While detractors of President Obama’s policy towards Iran argue that it strengthens the oppressive regime of Supreme Leader Ali Khamenei, the opposite is actually true. Friendly relations between the United States and Iran undermine the fear mongering rhetoric of Khamenei and his hardliner allies and strengthen the arguments of the reformist coalition in Iran. The success of this more moderate faction of Iranians serves United States’ interests in that it eliminates an
The Shameless Rhetorical Analysis
67 Words | 1 PagesThe shameless has multiple point of view, it is about everyday life of family members which they face hard time. The way they style this show which has multiple emotion. For-example the dad doesn’t care he is always drunk, and their mom don’t live with them, the older sister always tried to keep the family together. The show is designed follow by a story line in
Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'
975 Words | 4 PagesIn conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical
Ethos Pathos Logos For Texting And Driving
199 Words | 1 PagesUsing each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,
Rhetorical Analysis Of Budweiser's Puppy Love
874 Words | 4 PagesBy using this tactic, viewers don’t dismiss the ad because it is a beer ad, but instead are captivated by the story and will talk about the story and will remember the story. It is not just another beer commercial during a football
Rhetorical Analysis Dbq
279 Words | 2 PagesI’m fairly confident that I at the very least passed the test with a 3, maybe even a 4. I think that I did as well as I usually do on multiple choice, which hopefully means that I got more than half of them right, but there were more than a few questions that I had trouble with and I ended up not being very confident with my answers for them, however on the whole I think I did alright. For the essays, I spent WAY too much time on the DBQ (I went into the rhetorical analysis time in order to finish it) and I didn’t do a very good time synthesising and using the sources. I’m fairly certain that I answered the prompt thoroughly, but I relied too much on outside information and didn’t use many quotes from the sources. For the rhetorical analysis,
A Rhetorical Analysis Of GEICO Insurance In The US
977 Words | 4 PagesNowadays, having insurance is a great, but very important thing to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the demand for having insurance creates a lot of competition with different firms competing in this business. The GEICO dramatic advertisement uses figurative languages, description and, rhetorical appeal to connect with the targeted audience of GEICO insurance to convince them that this insurance is the best.
Rhetorical Appeal Of The Audi R8 Commercial
888 Words | 4 PagesAnother example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts
2012 Dbq Rhetorical Analysis
645 Words | 3 PagesPolitical ads are a way to persuade you to vote for one political party or the other. Every 4 years, there is an election between democrats and republicans that will help decide the next president of the United States. These campaigns between the democrats and the republicans are the strategies candidates use to win your vote. During the election season, there is many speeches made by both the people who are running for president. Debates between the two sides can sway your vote to one side or the other depending on what the candidates say.
Cruelty To Animals Rhetorical Analysis
676 Words | 3 PagesIn addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.
Drunk Driving Advertisement Analysis
1806 Words | 8 PagesThe world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.
More about Absolute Stupidity Rhetorical Analysis
Rhetorical Analysis
1558 Words | 7 PagesLamarca Rhetorical Analysis Essay
725 Words | 3 PagesRhetorical Analysis
308 Words | 2 PagesCigarettes Rhetorical Analysis
1009 Words | 5 PagesRhetorical Analysis
1304 Words | 6 PagesThe Shameless Rhetorical Analysis
67 Words | 1 PagesRhetorical Analysis Of Chevrolet's 'A Boy And His Dog'
975 Words | 4 PagesEthos Pathos Logos For Texting And Driving
199 Words | 1 PagesRhetorical Analysis Of Budweiser's Puppy Love
874 Words | 4 PagesRhetorical Analysis Dbq
279 Words | 2 PagesA Rhetorical Analysis Of GEICO Insurance In The US
977 Words | 4 PagesRhetorical Appeal Of The Audi R8 Commercial
888 Words | 4 Pages2012 Dbq Rhetorical Analysis
645 Words | 3 PagesCruelty To Animals Rhetorical Analysis
676 Words | 3 PagesDrunk Driving Advertisement Analysis
1806 Words | 8 Pages